Paid Ads

Job Title: Paid Ads Strategy Manager

Department:

Location:

Employment Type:

Experience Required:

Role Overview

Digital Marketer – Paid Ads Strategy Manager

,

Key Responsibilities

Strategy & Planning

• Develop a

  comprehensive paid media plan

  aligned with campaign goals, electoral timelines, and narrative strategy.
• Segment and define

  target audiences

  based on demographic, geographic, psychographic, and behavioral data.
• Design

  multi-stage ad funnels

  for different objectives: follower growth, video viewership, influencer amplification, sentiment shaping, and voter engagement.
• Strategically allocate and pace budgets for maximum efficiency and output, especially when working with constrained budgets.

Execution & Campaign Management

• Plan and manage

  end-to-end execution of ads

  on Meta, YouTube, LinkedIn Ads, Google Ads (Search & Display), and Twitter/X.
• Manage

  ad accounts, audience lists, campaign structures, placements, and bidding strategies

  .
• Work closely with content and creative teams to produce high-impact ad copy and creatives, ensuring they align with platform requirements and campaign tone.
• Ensure basic creative design oversight for visually compelling ads that resonate with target audiences.

• Schedule, launch, and monitor ads

  in sync with campaign milestones, live events, and regional triggers.

Performance Monitoring & Optimization

• Track and analyze key performance metrics (

  CTR, CPM, CPC, CPV, ROI, reach, engagement, conversions, sentiment shifts

  ).
• Conduct

  A/B testing

  on creatives, headlines, placements, and audiences to improve performance.
• Interpret dashboard insights and adjust targeting, budgets, and creative formats accordingly.
• Identify and execute

  low-cost virality opportunities

  without compromising on campaign goals.

Cross-functional Coordination

• Collaborate with

  platform teams

  to align paid promotions with organic content timelines.
• Coordinate with

  monitoring teams

  to adapt messaging based on real-time sentiment and voter feedback.
• Integrate paid support into influencer, meme page, and viral content strategies.

Compliance & Best Practices

• Ensure

  all ad campaigns comply

  with platform policies and Election Commission regulations.
• Maintain

  transparent tracking, reporting, and attribution mechanisms

  .
• Keep a

  documented record of spends, strategies, and performance

  for audits and future reference.

Preferred Qualifications & Skills

Education

• Bachelor’s or Master’s degree in Marketing, Digital Advertising, Communications, Media Studies, or related fields.

Experience & Technical Skills

• 4–7 years

  of hands-on experience managing paid ad campaigns at scale.
• Proven track record in

  Meta, YouTube, LinkedIn Ads

  , and

  Google Ads.

• Expertise in audience targeting models, A/B testing, remarketing funnels, and conversion tracking.
• Skilled in writing

  engaging and persuasive ad copy

  for political and cause-based campaigns.
• Basic design skills to guide creative production.
• Strong grasp of

  Tamil Nadu’s digital audience behavior

  and

  political ad compliance

  .

Soft Skills

• Analytical, detail-oriented, and data-driven.
• Strong leadership and collaboration skills.
• Excellent communication in

  English and Tamil

  .
• Strategic mindset to

  optimize small budgets for big results

  .

Work Expectations

• Willingness to work extended hours, including weekends during campaign peaks.
• High accountability, integrity, and confidentiality in handling sensitive campaign data.