Demos Project Pvt Ltd.

Role Brief: The Media & Public Relations Manager will lead efforts to craft, execute, and oversee the organization’s/ Client’s public image and communications strategy. The role requires exceptional expertise in media relations, crisis management, and PR campaign execution. This position is crucial for ensuring that our projects and narratives resonate with the intended audience. Responsibilities: · Media Strategy : Develop and implement comprehensive media strategies to enhance visibility. · Press Relations : Build and maintain strong relationships with journalists and media outlets, ensuring accurate and timely coverage. · Content Oversight : Review and approve press releases, statements, and media content to maintain alignment with strategic goals. · Event Management : Coordinate press events, conferences, and media briefings to maximize outreach. · Crisis Communication : Act as the primary spokesperson during high-stakes situations, managing narratives to protect the organization’s reputation. · Team Leadership : Supervise the media team, providing mentorship and ensuring productivity, while liaising with other departments to ensure cross functional excellence. Preferred Qualification: · Professional degree in mass communication, Journalism, or Public Relations. · 2–3 years of experience in media relations, preferably in a political or social campaign environment. · Established network of media contacts at the national and regional levels. · Proven success in managing large-scale PR campaigns. Minimum Qualification: · Bachelor’s degree in journalism, Communication, or related fields. · 1–2 years of experience in media and PR roles. Exceptional written and verbal communication skills in Tamil and English Show more Show less

Job Title : Senior Graphic Designer Department : Creative Unit Location : Chennai Reporting To : Creative Director Employment Type : Full-time (Campaign Contract) Role Overview At Demos Project , we are seeking an experienced Senior Graphic Designer to lead creative efforts for a dynamic political digital campaign based in Chennai. The ideal candidate will design, supervise, and enhance visual content across social and digital platforms to ensure clarity, consistency, and strong message delivery. This opportunity is suited for a visually creative leader who understands both the cultural and political context of Tamil Nadu. Key Responsibilities Conceptualization & Design Execution Produce high-quality visuals: Posters, Carousels, Infographics, flyers, Thumbnails, and Event Graphics. Translate political briefs and ideas into compelling and informative visual stories. Customize designs for varied campaign types and audience groups. Integrate Tamil motifs, typography, and cultural symbols as required. Visual Branding & Consistency Develop and manage visual templates for recurring content series. Establish and ensure adherence to design style guides for fonts, color schemes, layout arrangements, iconography, watermarking, and campaign branding. Enforce consistency across all campaign creatives. Leadership & Quality Assurance Supervise and mentor junior designers and interns , ensuring high daily output quality. Review creatives for visual precision, brand consistency, and sensitivity. Coordinate closely with the Creative Director to manage team workflows and meet deadlines. Cross-Functional Collaboration Closely collaborate with copywriters, video editors, social media managers, and advertising teams. Participate in briefings to align graphics with campaign messaging. Integrate platform analytics and feedback to improve visual strategy. Platform-Specific Optimizations Optimize and adapt graphics for: Instagram/Facebook : Carousels, quote graphics, regional language visuals YouTube : Thumbnails, banners, channel graphics Twitter/X : Text visuals, topical cards, one-liners Ensure all creatives adhere to technical specifications and platform standards. Political & Cultural Sensitivity Design materials reflecting the political landscape and cultural sentiments of Tamil Nadu. Respond rapidly to current events with on-brand visual communication. Maintain strict ethical standards in all campaign visuals. Required Qualifications Education: Bachelor’s or Master’s in Visual Communication, Graphic Design, Fine Arts, or related fields. Experience: 4–6 years in a design or content creation role (preferably in political, campaign, media, or agency environments). Experience creating multi-platform content for Tamil-speaking audiences highly preferred. Required Skills Proficient in Adobe Photoshop and Adobe Illustrator. Familiarity with InDesign and Canva . Experience with bilingual layouts , especially English and Tamil. Skilled in Tamil typography and regional visual elements. Strong creative skills in visual storytelling , brand system development, quick ideation, and attention to detail. Proven leadership experience in supervising and mentoring design teams. Experience managing quality control and delegating tasks. Excellent collaboration abilities to work with writers, video editors, social media, and advertising teams. Additional Skills Competency in sound design . Ability to source and curate video footage . Understanding of political thought and context. Experience handling AI content generation tools for creative workflows. Motion or animation design experience (considered a plus, not mandatory). Work Environment Willingness to work late hours and weekends during peak campaign periods. Strict confidentiality on sensitive political materials. High-pressure, feedback-driven work settings.

Senior Video Editor Department: Creative Unit Location: Chennai Reporting To: Creative Director Employment Type: Full-time (Campaign Contract) Role Overview The Senior Video Editor at Demos Project will serve as the lead executional force behind the digital campaign’s video output . This role requires expertise in end-to-end video editing—from rough cuts to final polished outputs —across a variety of political communication formats. The editor must possess deep knowledge of Tamil Nadu’s political ecosystem , an instinct for narrative flow, and the ability to deliver high-volume content on aggressive timelines. This position involves not just technical proficiency but also a strategic understanding of how video content influences public opinion. Key Responsibilities High-Quality Video Editing Edit and deliver professional, engaging videos suited for digital consumption—including but not limited to campaign messaging, speeches, montage sequences, field footage, event recaps, and leader outreach videos . Handle video transitions, pacing, background scoring, voice syncing, text animation, and overlay insertions as per campaign language and tone. Platform-Specific Adaptation Export and customize final videos for Instagram, Facebook, YouTube, WhatsApp, and X (Twitter), ensuring proper resolution, aspect ratio, compression, subtitles, and branding consistency. Work with vertical (9:16), square (1:1), and landscape (16:9) formats with optimized thumbnail and CTA elements. Visual and Narrative Enhancement Incorporate subtitles in Tamil and English accurately with attention to tone and readability. Add graphic enhancements, transitions, kinetic text, and sound elements to increase engagement. Integrate AI-generated visuals or animation clips into video storyboards, collaborating with AI editors and graphic designers. Workflow and Asset Management Maintain an organized project structure, archival system, and master folder repository for video edits. Coordinate with the Creative Directo r for review loops, feedback rounds, and edit approvals. Ensure version control, file naming consistency, and safe storage of all sensitive video content. Team Coordination & Mentorship Review, guide, and mentor junior video editors and assist with troubleshooting during high-output phases. Help define editing standards, video aesthetics, and internal timelines for recurring or urgent edits. Stay in sync with the design team and copywriters to ensure narrative consistency across formats. Delivery-Oriented Execution Provide real-time edits during major campaign events, press interactions, or public appearances. Deliver rapid-response videos under tight deadlines, balancing quality and speed. Be accountable for daily, weekly, and milestone-based video deliverables as planned by the campaign lead. Additional Responsibilities Apply advanced sound design principles to ensure dialogues, effects, and music tracks meet campaign standards. Keep abreast of evolving technological tools such as AI content generation for video and graphics to enhance creative output. Bring political thought and context to editing choices, ensuring that the final content aligns with the campaign’s strategic messaging. Required Qualifications and Skills Education Bachelor’s degree or diploma in Video Editing, Visual Communication, Media Production, or related disciplines. Experience 4–6 years of experience as a professional video editor with hands-on work in political communication, media houses, creative agencies, or campaign teams. A portfolio demonstrating mastery in digital-first political or advocacy content is essential. Technical Skills Proficient in Adobe Premiere Pro, Final Cut Pro (core editing). Experience in After Effects and motion graphics. Advanced sound design and audio mastering . Basic understanding of CapCut, InShot, or mobile-friendly editors for rapid short-form creation. Capable of color correction, audio mastering, green-screen keying, and video compression workflows. Familiarity with integrating AI-generated visuals, talking avatars, and cinematic elements. Creative & Strategic Attributes Strong storytelling instincts tailored for political impact and audience persuasion. Keen visual sense for building engaging, emotive, and issue-sensitive content. Awareness of political thought, campaign narratives, and strategic message framing. Awareness of Tamil Nadu’s regional nuances , political dynamics, and cultural expectations. Disciplined, organized, and proactive in managing video pipelines and daily workload. Work Expectations Must be willing to work extended hours, weekends, or on-call during campaign escalations. Should be comfortable working on time-sensitive, confidential political materials. Ability to manage multiple simultaneous projects under direction and review. Must be comfortable researching and implementing emerging AI and digital content creation tools as required.

Skills: Storyboarding, Adobe Creative Suite, Platform & Digital Marketing, Mobile Editing Tools, Team Management, Workflow Management, Political Consultant, Campaign Strategy, Job Title : Creative Director Department : Creative Unit Location : Chennai Employment Type : Full-time (Campaign Contract) Role Overview At Demos Project , we are seeking a Creative Director with exceptional leadership, execution, and strategic vision to drive the entire creative team responsible for a high-impact digital political communication campaign in Tamil Nadu. The candidate must have a proven track record in branding, advertising, digital storytelling , or campaign media , and should be capable of managing a high-volume, multi-format creative workflow. This role demands the ability to lead a multi-disciplinary team, translate communication objectives into visual content, and ensure consistent quality and timeliness across all creative outputs. Key Responsibilities Leadership & Ownership of Creative Unit Drive and lead the complete Creative Department : overseeing graphic design, video production, copywriting, meme creation, voiceovers, post-production, and narrative framing. Take ownership of all creative deliverables , ensuring they meet campaign goals, tone, quality, and deadlines. Build, mentor, and manage a high-performing creative team with clarity, discipline, and inspiration, emphasizing team handling and collaboration. Set creative direction and align daily operations with campaign priorities and timelines. Creative Direction & Content Strategy Develop the campaigns creative identity, content language, and approach to digital storytelling. Establish and oversee the campaigns narrative framing strategy. Guide and approve static content (posters, carousels), video content (reels, shorts, edits), meme content, and script-based materials. Translate campaign briefs and strategy inputs into engaging, audience-specific creative formats, adapting content to both Tamil and English. Ensure creative assets are optimized for platform-specific formats across Facebook, Instagram, YouTube, Twitter (X), and others, demonstrating robust platform expertise. Work fl ow & Process Management Lead the creative production pipeline end-to-endfrom concept to execution to delivery. Oversee task allocation, turnaround timelines, approvals, workflow, and quality control. Coordinate with Ads, Strategy, Research, Influencer, and Platform Ops teams to ensure campaign alignment. Prioritize content based on campaign urgency, trends, performance feedback, and narrative shifts. Quality Control, Innovation & Political Thought Personally review and approve key assets before publishing or boosting. Ensure brand, visual, and messaging consistency across platforms and content formats. Introduce creative innovations based on audience behavior, digital trends, political moments, and political thought leadership. Required Qualifications & Skills Education Bachelors or Masters degree in Visual Communication, Design, Fine Arts, Advertising, Media Studies, or related fields. Experience 38 years in senior creative roles within branding, advertising, content production, digital/political campaigns. Significant experience in campaign planning, managing high-pressure content creation, and handling multi-format creative teams. Strong background in narrative framing and campaign storytelling. Creative, Technical & Leadership Skills Expertise in copywriting, design or edit capability (graphic, video, meme, script). High proficiency in design/editing tools: Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects) or equivalent mobile tools. Deep platform expertise : Meta, YouTube, Twitter (X), Instagram, including content optimization for various formats. Fluent in Tamil and English for creative work and team management. Strong visual storytelling, campaign design, and narrative-building abilities. Proven leadership in directing, managing, and inspiring a creative team. Highly organized, deadline-focused, and performance-driven; adept at managing confidentiality, campaign discipline, and cross-functional collaboration. Politically and culturally aware deep understanding of Tamil Nadus media landscape. Work Expectations Extended work hours, including weekends and campaign crunch periods, as required by campaign timelines. Ability to function independently while leading a high-output team. Complete confidentiality, strategic alignment with campaign leadership, and maintenance of campaign discipline at all times.

Job Title : Paid Ads Manager Department : Ads Unit Location : Chennai Reporting To : Director – Strategy Centre Employment Type : Full-time (Campaign Contract) Role Overview At Demos Project, we are seeking a highly experienced Paid Ads Strategy Lead to spearhead and manage the paid media execution for a high-stakes, state-level political social media campaign in Tamil Nadu. The ideal candidate will be responsible for building and executing an integrated ad strategy across Meta (Facebook & Instagram) , Google , YouTube , LinkedIn , and Twitter/X , with a strong focus on audience targeting, geographic segmentation, narrative dissemination, and real-time performance. You will handle a multi-crore ad budget , working closely with platform partners, content creators, design teams, analysts, and senior strategists to drive cost-effective, impactful results. This role demands deep platform expertise, creative instincts, strategic thinking, and a data-driven mindset. Key Responsibilities Strategy & Planning Develop a comprehensive paid media plan aligned with the broader campaign strategy, narrative goals, and electoral timeline. Segment and define target audiences across demographic, geographic, psychographic, and behavioral parameters. Create distinct paid ad funnels for different campaign objectives: follower growth, video viewership, influencer amplification, and sentiment shifts. Execution & Campaign Management Oversee the end-to-end execution of ads on Meta (Facebook & Instagram), Google Ads (Search & Display), YouTube (Pre-rolls & Shorts), and Twitter/X . Manage ad accounts, audiences, placements, campaign structures, and budgets efficiently. Work closely with the Creative and Copy teams to ensure that ad creatives are aligned with platform specifications, campaign tone, and messaging objectives. Schedule, launch, and monitor ads in batches based on campaign milestones, topical events, and regional triggers. Performance Monitoring & Optimization Continuously track and analyze ad performance metrics: CTR, CPM, CPC, CPV, ROI, reach, engagement, conversions, and sentiment influence. Prepare and present weekly performance dashboards to the Strategy Centre and Campaign Heads. Adjust targeting, budgets, creative formats, and placements based on insights, platform performance, and algorithm shifts. Ensure low-cost virality campaigns where applicable, and optimize for both awareness and action. Cross-functional Coordination Coordinate with Platform Managers to align paid promotion with organic timelines and engagement cycles. Collaborate with the Monitoring Cell to fine-tune messaging based on real-time feedback and public sentiment. Manage inputs from influencer and meme page collaborations to integrate paid support for viral and impactful content. Compliance & Best Practices Ensure all ad campaigns comply with platform guidelines and Election Commission regulations. Implement transparent attribution, tracking, and reporting mechanisms. Maintain detailed documentation of ad spends, strategies used, and results achieved for internal records and audit readiness. Required Qualifications & Skills Education Bachelor’s or Master’s degree in Marketing, Digital Advertising, Communications, Media Studies, or related fields. Experience Minimum 5–7 years of hands-on experience managing paid ad campaigns at scale. Prior experience leading paid ads for a political, electoral, or cause-based campaign is mandatory . Strong portfolio of data-driven results, especially in high-pressure, time-sensitive projects. Technical Proficiency Expert-level experience with Facebook Ads Manager, Google Ads (Search, Display, YouTube), Twitter Ads, and campaign tracking tools. Deep understanding of targeting models, l ookalike audiences, A/B testing, remarketing funnels, and conversion tracking . Strong knowledge of ad policies, political ad compliance, and audience behavior in Tamil Nadu's digital ecosystem. Soft Skills Analytical mindset with strong command over data interpretation and decision-making. Excellent coordination and leadership skills across teams. Strong written and verbal communication in both English and Tamil. High attention to detail and commitment to data accuracy. Work Ethic & Environment Must be willing to work extended hours during high campaign periods, including weekends. Should be flexible, accountable, and operate with urgency and discipline under strict deadlines. High integrity, confidentiality, and political sensitivity expected.

Job Title: Content Writer – English Department: Content & Strategy Unit Location: Vadapalani, Chennai Reporting To: Content Lead / Campaign Strategy Head Employment Type: Full-time (Campaign Contract) Experience Required: 2+ years Notice Period: Immediate Role Overview At Demos Project, we’re hiring a sharp, politically aware , and storytelling-driven English Content Writer to join our high-impact campaign team based in Chennai. You will be responsible for crafting engaging, original, and impactful content tailored to campaign objectives, including social media captions, digital platform content, media articles, speech inputs for political leaders, and more. This is an urgent hiring requirement for ongoing live political campaigns. If you’re someone who lives at the intersection of politics, language, and digital culture, this is your chance to shape narratives that matter. Key ResponsibilitiesContent Development Write clear, compelling, and context-relevant content for digital platforms, campaign materials, websites, speeches, and more. Adapt tone and messaging based on the leader’s voice, campaign region, and target demographic. Research & Narrative Building Conduct political and issue-based research across states, constituencies, and parties. Fact-check and build narratives aligned with campaign goals and voter sentiment. SEO & Digital Optimization Apply SEO principles to digital content, including meta tags, headlines, and keyword placement for visibility and reach. Work with platform-specific algorithms to boost content performance. Team Collaboration Coordinate with designers, editors, strategists, and video teams to align copy with visual and media output. Participate in content brainstorms, campaign planning, and rapid-response messaging. Editing & Quality Control Proofread all content for clarity, grammar, and accuracy. Maintain consistency in style, tone, and branding across content types. Preferred Qualifications & Skills Education Bachelor's degree in Journalism, English, Political Science, Communications , or related fields. Content Skills Minimum 2 years of professional content writing experience , preferably in politics, policy, or public affairs. Strong grip on English grammar, syntax, and narrative structure. Ability to switch between formats —long-form, short-form, scripts, speeches, and live communication. Political & Digital Awareness Demonstrated interest or experience in political campaigns, electoral communication, or advocacy. Knowledge of current political affairs, especially Indian state and national politics. Technical Proficiency Familiarity with SEO tools, content management systems, and digital publishing. Experience with collaboration tools like Microsoft, Notion, or project trackers is a plus. Bonus Scriptwriting or digital storytelling experience (for reels, YouTube, or explainer formats). Ability to write basic content in regional languages (especially Tamil) is an added advantage.