Role Brief: The Media & Public Relations Manager will lead efforts to craft, execute, and oversee the organization’s/ Client’s public image and communications strategy. The role requires exceptional expertise in media relations, crisis management, and PR campaign execution. This position is crucial for ensuring that our projects and narratives resonate with the intended audience. Responsibilities: · Media Strategy : Develop and implement comprehensive media strategies to enhance visibility. · Press Relations : Build and maintain strong relationships with journalists and media outlets, ensuring accurate and timely coverage. · Content Oversight : Review and approve press releases, statements, and media content to maintain alignment with strategic goals. · Event Management : Coordinate press events, conferences, and media briefings to maximize outreach. · Crisis Communication : Act as the primary spokesperson during high-stakes situations, managing narratives to protect the organization’s reputation. · Team Leadership : Supervise the media team, providing mentorship and ensuring productivity, while liaising with other departments to ensure cross functional excellence. Preferred Qualification: · Professional degree in mass communication, Journalism, or Public Relations. · 2–3 years of experience in media relations, preferably in a political or social campaign environment. · Established network of media contacts at the national and regional levels. · Proven success in managing large-scale PR campaigns. Minimum Qualification: · Bachelor’s degree in journalism, Communication, or related fields. · 1–2 years of experience in media and PR roles. Exceptional written and verbal communication skills in Tamil and English Show more Show less
Job Title : Senior Graphic Designer Department : Creative Unit Location : Chennai Reporting To : Creative Director Employment Type : Full-time (Campaign Contract) Role Overview At Demos Project , we are seeking an experienced Senior Graphic Designer to lead creative efforts for a dynamic political digital campaign based in Chennai. The ideal candidate will design, supervise, and enhance visual content across social and digital platforms to ensure clarity, consistency, and strong message delivery. This opportunity is suited for a visually creative leader who understands both the cultural and political context of Tamil Nadu. Key Responsibilities Conceptualization & Design Execution Produce high-quality visuals: Posters, Carousels, Infographics, flyers, Thumbnails, and Event Graphics. Translate political briefs and ideas into compelling and informative visual stories. Customize designs for varied campaign types and audience groups. Integrate Tamil motifs, typography, and cultural symbols as required. Visual Branding & Consistency Develop and manage visual templates for recurring content series. Establish and ensure adherence to design style guides for fonts, color schemes, layout arrangements, iconography, watermarking, and campaign branding. Enforce consistency across all campaign creatives. Leadership & Quality Assurance Supervise and mentor junior designers and interns , ensuring high daily output quality. Review creatives for visual precision, brand consistency, and sensitivity. Coordinate closely with the Creative Director to manage team workflows and meet deadlines. Cross-Functional Collaboration Closely collaborate with copywriters, video editors, social media managers, and advertising teams. Participate in briefings to align graphics with campaign messaging. Integrate platform analytics and feedback to improve visual strategy. Platform-Specific Optimizations Optimize and adapt graphics for: Instagram/Facebook : Carousels, quote graphics, regional language visuals YouTube : Thumbnails, banners, channel graphics Twitter/X : Text visuals, topical cards, one-liners Ensure all creatives adhere to technical specifications and platform standards. Political & Cultural Sensitivity Design materials reflecting the political landscape and cultural sentiments of Tamil Nadu. Respond rapidly to current events with on-brand visual communication. Maintain strict ethical standards in all campaign visuals. Required Qualifications Education: Bachelor’s or Master’s in Visual Communication, Graphic Design, Fine Arts, or related fields. Experience: 4–6 years in a design or content creation role (preferably in political, campaign, media, or agency environments). Experience creating multi-platform content for Tamil-speaking audiences highly preferred. Required Skills Proficient in Adobe Photoshop and Adobe Illustrator. Familiarity with InDesign and Canva . Experience with bilingual layouts , especially English and Tamil. Skilled in Tamil typography and regional visual elements. Strong creative skills in visual storytelling , brand system development, quick ideation, and attention to detail. Proven leadership experience in supervising and mentoring design teams. Experience managing quality control and delegating tasks. Excellent collaboration abilities to work with writers, video editors, social media, and advertising teams. Additional Skills Competency in sound design . Ability to source and curate video footage . Understanding of political thought and context. Experience handling AI content generation tools for creative workflows. Motion or animation design experience (considered a plus, not mandatory). Work Environment Willingness to work late hours and weekends during peak campaign periods. Strict confidentiality on sensitive political materials. High-pressure, feedback-driven work settings.
Senior Video Editor Department: Creative Unit Location: Chennai Reporting To: Creative Director Employment Type: Full-time (Campaign Contract) Role Overview The Senior Video Editor at Demos Project will serve as the lead executional force behind the digital campaign’s video output . This role requires expertise in end-to-end video editing—from rough cuts to final polished outputs —across a variety of political communication formats. The editor must possess deep knowledge of Tamil Nadu’s political ecosystem , an instinct for narrative flow, and the ability to deliver high-volume content on aggressive timelines. This position involves not just technical proficiency but also a strategic understanding of how video content influences public opinion. Key Responsibilities High-Quality Video Editing Edit and deliver professional, engaging videos suited for digital consumption—including but not limited to campaign messaging, speeches, montage sequences, field footage, event recaps, and leader outreach videos . Handle video transitions, pacing, background scoring, voice syncing, text animation, and overlay insertions as per campaign language and tone. Platform-Specific Adaptation Export and customize final videos for Instagram, Facebook, YouTube, WhatsApp, and X (Twitter), ensuring proper resolution, aspect ratio, compression, subtitles, and branding consistency. Work with vertical (9:16), square (1:1), and landscape (16:9) formats with optimized thumbnail and CTA elements. Visual and Narrative Enhancement Incorporate subtitles in Tamil and English accurately with attention to tone and readability. Add graphic enhancements, transitions, kinetic text, and sound elements to increase engagement. Integrate AI-generated visuals or animation clips into video storyboards, collaborating with AI editors and graphic designers. Workflow and Asset Management Maintain an organized project structure, archival system, and master folder repository for video edits. Coordinate with the Creative Directo r for review loops, feedback rounds, and edit approvals. Ensure version control, file naming consistency, and safe storage of all sensitive video content. Team Coordination & Mentorship Review, guide, and mentor junior video editors and assist with troubleshooting during high-output phases. Help define editing standards, video aesthetics, and internal timelines for recurring or urgent edits. Stay in sync with the design team and copywriters to ensure narrative consistency across formats. Delivery-Oriented Execution Provide real-time edits during major campaign events, press interactions, or public appearances. Deliver rapid-response videos under tight deadlines, balancing quality and speed. Be accountable for daily, weekly, and milestone-based video deliverables as planned by the campaign lead. Additional Responsibilities Apply advanced sound design principles to ensure dialogues, effects, and music tracks meet campaign standards. Keep abreast of evolving technological tools such as AI content generation for video and graphics to enhance creative output. Bring political thought and context to editing choices, ensuring that the final content aligns with the campaign’s strategic messaging. Required Qualifications and Skills Education Bachelor’s degree or diploma in Video Editing, Visual Communication, Media Production, or related disciplines. Experience 4–6 years of experience as a professional video editor with hands-on work in political communication, media houses, creative agencies, or campaign teams. A portfolio demonstrating mastery in digital-first political or advocacy content is essential. Technical Skills Proficient in Adobe Premiere Pro, Final Cut Pro (core editing). Experience in After Effects and motion graphics. Advanced sound design and audio mastering . Basic understanding of CapCut, InShot, or mobile-friendly editors for rapid short-form creation. Capable of color correction, audio mastering, green-screen keying, and video compression workflows. Familiarity with integrating AI-generated visuals, talking avatars, and cinematic elements. Creative & Strategic Attributes Strong storytelling instincts tailored for political impact and audience persuasion. Keen visual sense for building engaging, emotive, and issue-sensitive content. Awareness of political thought, campaign narratives, and strategic message framing. Awareness of Tamil Nadu’s regional nuances , political dynamics, and cultural expectations. Disciplined, organized, and proactive in managing video pipelines and daily workload. Work Expectations Must be willing to work extended hours, weekends, or on-call during campaign escalations. Should be comfortable working on time-sensitive, confidential political materials. Ability to manage multiple simultaneous projects under direction and review. Must be comfortable researching and implementing emerging AI and digital content creation tools as required.
Skills: Storyboarding, Adobe Creative Suite, Platform & Digital Marketing, Mobile Editing Tools, Team Management, Workflow Management, Political Consultant, Campaign Strategy, Job Title : Creative Director Department : Creative Unit Location : Chennai Employment Type : Full-time (Campaign Contract) Role Overview At Demos Project , we are seeking a Creative Director with exceptional leadership, execution, and strategic vision to drive the entire creative team responsible for a high-impact digital political communication campaign in Tamil Nadu. The candidate must have a proven track record in branding, advertising, digital storytelling , or campaign media , and should be capable of managing a high-volume, multi-format creative workflow. This role demands the ability to lead a multi-disciplinary team, translate communication objectives into visual content, and ensure consistent quality and timeliness across all creative outputs. Key Responsibilities Leadership & Ownership of Creative Unit Drive and lead the complete Creative Department : overseeing graphic design, video production, copywriting, meme creation, voiceovers, post-production, and narrative framing. Take ownership of all creative deliverables , ensuring they meet campaign goals, tone, quality, and deadlines. Build, mentor, and manage a high-performing creative team with clarity, discipline, and inspiration, emphasizing team handling and collaboration. Set creative direction and align daily operations with campaign priorities and timelines. Creative Direction & Content Strategy Develop the campaigns creative identity, content language, and approach to digital storytelling. Establish and oversee the campaigns narrative framing strategy. Guide and approve static content (posters, carousels), video content (reels, shorts, edits), meme content, and script-based materials. Translate campaign briefs and strategy inputs into engaging, audience-specific creative formats, adapting content to both Tamil and English. Ensure creative assets are optimized for platform-specific formats across Facebook, Instagram, YouTube, Twitter (X), and others, demonstrating robust platform expertise. Work fl ow & Process Management Lead the creative production pipeline end-to-endfrom concept to execution to delivery. Oversee task allocation, turnaround timelines, approvals, workflow, and quality control. Coordinate with Ads, Strategy, Research, Influencer, and Platform Ops teams to ensure campaign alignment. Prioritize content based on campaign urgency, trends, performance feedback, and narrative shifts. Quality Control, Innovation & Political Thought Personally review and approve key assets before publishing or boosting. Ensure brand, visual, and messaging consistency across platforms and content formats. Introduce creative innovations based on audience behavior, digital trends, political moments, and political thought leadership. Required Qualifications & Skills Education Bachelors or Masters degree in Visual Communication, Design, Fine Arts, Advertising, Media Studies, or related fields. Experience 38 years in senior creative roles within branding, advertising, content production, digital/political campaigns. Significant experience in campaign planning, managing high-pressure content creation, and handling multi-format creative teams. Strong background in narrative framing and campaign storytelling. Creative, Technical & Leadership Skills Expertise in copywriting, design or edit capability (graphic, video, meme, script). High proficiency in design/editing tools: Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects) or equivalent mobile tools. Deep platform expertise : Meta, YouTube, Twitter (X), Instagram, including content optimization for various formats. Fluent in Tamil and English for creative work and team management. Strong visual storytelling, campaign design, and narrative-building abilities. Proven leadership in directing, managing, and inspiring a creative team. Highly organized, deadline-focused, and performance-driven; adept at managing confidentiality, campaign discipline, and cross-functional collaboration. Politically and culturally aware deep understanding of Tamil Nadus media landscape. Work Expectations Extended work hours, including weekends and campaign crunch periods, as required by campaign timelines. Ability to function independently while leading a high-output team. Complete confidentiality, strategic alignment with campaign leadership, and maintenance of campaign discipline at all times.
Job Title : Paid Ads Manager Department : Ads Unit Location : Chennai Reporting To : Director – Strategy Centre Employment Type : Full-time (Campaign Contract) Role Overview At Demos Project, we are seeking a highly experienced Paid Ads Strategy Lead to spearhead and manage the paid media execution for a high-stakes, state-level political social media campaign in Tamil Nadu. The ideal candidate will be responsible for building and executing an integrated ad strategy across Meta (Facebook & Instagram) , Google , YouTube , LinkedIn , and Twitter/X , with a strong focus on audience targeting, geographic segmentation, narrative dissemination, and real-time performance. You will handle a multi-crore ad budget , working closely with platform partners, content creators, design teams, analysts, and senior strategists to drive cost-effective, impactful results. This role demands deep platform expertise, creative instincts, strategic thinking, and a data-driven mindset. Key Responsibilities Strategy & Planning Develop a comprehensive paid media plan aligned with the broader campaign strategy, narrative goals, and electoral timeline. Segment and define target audiences across demographic, geographic, psychographic, and behavioral parameters. Create distinct paid ad funnels for different campaign objectives: follower growth, video viewership, influencer amplification, and sentiment shifts. Execution & Campaign Management Oversee the end-to-end execution of ads on Meta (Facebook & Instagram), Google Ads (Search & Display), YouTube (Pre-rolls & Shorts), and Twitter/X . Manage ad accounts, audiences, placements, campaign structures, and budgets efficiently. Work closely with the Creative and Copy teams to ensure that ad creatives are aligned with platform specifications, campaign tone, and messaging objectives. Schedule, launch, and monitor ads in batches based on campaign milestones, topical events, and regional triggers. Performance Monitoring & Optimization Continuously track and analyze ad performance metrics: CTR, CPM, CPC, CPV, ROI, reach, engagement, conversions, and sentiment influence. Prepare and present weekly performance dashboards to the Strategy Centre and Campaign Heads. Adjust targeting, budgets, creative formats, and placements based on insights, platform performance, and algorithm shifts. Ensure low-cost virality campaigns where applicable, and optimize for both awareness and action. Cross-functional Coordination Coordinate with Platform Managers to align paid promotion with organic timelines and engagement cycles. Collaborate with the Monitoring Cell to fine-tune messaging based on real-time feedback and public sentiment. Manage inputs from influencer and meme page collaborations to integrate paid support for viral and impactful content. Compliance & Best Practices Ensure all ad campaigns comply with platform guidelines and Election Commission regulations. Implement transparent attribution, tracking, and reporting mechanisms. Maintain detailed documentation of ad spends, strategies used, and results achieved for internal records and audit readiness. Required Qualifications & Skills Education Bachelor’s or Master’s degree in Marketing, Digital Advertising, Communications, Media Studies, or related fields. Experience Minimum 5–7 years of hands-on experience managing paid ad campaigns at scale. Prior experience leading paid ads for a political, electoral, or cause-based campaign is mandatory . Strong portfolio of data-driven results, especially in high-pressure, time-sensitive projects. Technical Proficiency Expert-level experience with Facebook Ads Manager, Google Ads (Search, Display, YouTube), Twitter Ads, and campaign tracking tools. Deep understanding of targeting models, l ookalike audiences, A/B testing, remarketing funnels, and conversion tracking . Strong knowledge of ad policies, political ad compliance, and audience behavior in Tamil Nadu's digital ecosystem. Soft Skills Analytical mindset with strong command over data interpretation and decision-making. Excellent coordination and leadership skills across teams. Strong written and verbal communication in both English and Tamil. High attention to detail and commitment to data accuracy. Work Ethic & Environment Must be willing to work extended hours during high campaign periods, including weekends. Should be flexible, accountable, and operate with urgency and discipline under strict deadlines. High integrity, confidentiality, and political sensitivity expected.
Job Title: Content Writer – English Department: Content & Strategy Unit Location: Vadapalani, Chennai Reporting To: Content Lead / Campaign Strategy Head Employment Type: Full-time (Campaign Contract) Experience Required: 2+ years Notice Period: Immediate Role Overview At Demos Project, we’re hiring a sharp, politically aware , and storytelling-driven English Content Writer to join our high-impact campaign team based in Chennai. You will be responsible for crafting engaging, original, and impactful content tailored to campaign objectives, including social media captions, digital platform content, media articles, speech inputs for political leaders, and more. This is an urgent hiring requirement for ongoing live political campaigns. If you’re someone who lives at the intersection of politics, language, and digital culture, this is your chance to shape narratives that matter. Key ResponsibilitiesContent Development Write clear, compelling, and context-relevant content for digital platforms, campaign materials, websites, speeches, and more. Adapt tone and messaging based on the leader’s voice, campaign region, and target demographic. Research & Narrative Building Conduct political and issue-based research across states, constituencies, and parties. Fact-check and build narratives aligned with campaign goals and voter sentiment. SEO & Digital Optimization Apply SEO principles to digital content, including meta tags, headlines, and keyword placement for visibility and reach. Work with platform-specific algorithms to boost content performance. Team Collaboration Coordinate with designers, editors, strategists, and video teams to align copy with visual and media output. Participate in content brainstorms, campaign planning, and rapid-response messaging. Editing & Quality Control Proofread all content for clarity, grammar, and accuracy. Maintain consistency in style, tone, and branding across content types. Preferred Qualifications & Skills Education Bachelor's degree in Journalism, English, Political Science, Communications , or related fields. Content Skills Minimum 2 years of professional content writing experience , preferably in politics, policy, or public affairs. Strong grip on English grammar, syntax, and narrative structure. Ability to switch between formats —long-form, short-form, scripts, speeches, and live communication. Political & Digital Awareness Demonstrated interest or experience in political campaigns, electoral communication, or advocacy. Knowledge of current political affairs, especially Indian state and national politics. Technical Proficiency Familiarity with SEO tools, content management systems, and digital publishing. Experience with collaboration tools like Microsoft, Notion, or project trackers is a plus. Bonus Scriptwriting or digital storytelling experience (for reels, YouTube, or explainer formats). Ability to write basic content in regional languages (especially Tamil) is an added advantage.
Job Title: Social Media Platform Manager Location: Chennai Employment Type: Full-time (Campaign Contract) Experience Required: 3–5 years Role Overview At Demos, we are seeking a Social Media Platform Manager to take ownership of multiple high-profile social media accounts, ensuring consistent branding, engaging content, and strategic audience engagement for a political campaign in Tamil Nadu. You will be responsible for developing and executing platform-specific strategies across Instagram, Facebook, X, YouTube, and LinkedIn , planning and executing content calendars, monitoring performance, and fostering community engagement. This role also demands a strong understanding of media copyright, intellectual property compliance , and a background in media or communications to ensure our campaigns are both creative and compliant. The ideal candidate will combine creative storytelling with platform-tailored content optimization , trendspotting , and data-driven decision-making, collaborating closely with designers, content creators, and campaign strategists to amplify our narrative and sustain audience interest. Strong political acumen, exceptional English copywriting skills, and an ability to spot viral hooks from ongoing news cycles are essential for success. Key Responsibilities Account, Content & Platform Management Manage and maintain multiple official social media accounts , ensuring consistent voice, tone, and brand identity. Serve as the main decision-maker for platforms, with deep expertise in Business Suite for publishing, scheduling, and insights. Develop and execute strategies tailored to the unique features, formats, and audience behaviors of each platform. Plan and execute a structured content calendar aligned with campaign milestones and strategic messaging. Craft, adapt, and optimize videos, graphics, and written content per platform to maximize reach, engagement, and virality. Audience Engagement & Community Building Interact with followers, respond to queries, and foster meaningful dialogue to build an engaged online community. Monitor sentiment, flag trends, and proactively incorporate emerging social media trends into campaign strategies. Performance Tracking, Analytics & Optimization Use analytics tools to track key metrics such as reach, engagement, follower growth, and conversions. Leverage advanced analytics and reporting tools (e.g., Google Analytics, Facebook Insights, Twitter Analytics ) to inform strategy. Adjust posting strategy based on data insights, A/B testing results, and campaign objectives. Media Compliance & Copyright Oversight Ensure all creative content respects copyright laws, licensing terms, and platform guidelines. Advise on safe usage of third-party materials and work with legal/compliance teams where required. Collaboration, Visual Communication & Campaign Alignment Work closely with creative designers, content writers, and campaign leads to align messaging across all touchpoints. Possess an understanding of visual communication principles to ensure content is both aesthetically effective and strategically aligned. Coordinate with digital marketing and monitoring teams to integrate paid and organic strategies effectively. Preferred Qualifications & Skills Education Bachelor’s degree in Marketing, Communications, Media Studies, or a related field. Experience & Technical Skills Proven experience managing high-profile social media accounts for brands, causes, or campaigns. Strong understanding of platform mechanics, audience psychology, and what makes content go viral. Strong understanding of media copyright and intellectual property considerations. Proficiency with scheduling tools such as Hootsuite, Buffer , or equivalent. Experience with analytics tools like Google Analytics, Facebook Insights, and other platform-native dashboards . Ability to create, curate, and adapt content for multiple platforms in Tamil and English. Soft Skills Strong communication skills in Tamil and English . Creative, detail-oriented, and able to balance storytelling with data-driven decision-making. Passion for social media trends and innovation. Ability to work collaboratively under tight timelines and during campaign peaks. Work Expectations Willingness to work extended hours, including weekends, during high-activity campaign periods. High integrity and confidentiality in handling campaign materials and audience data.
Job Title: Content Writer – English Location: Chennai (On-site) Experience: Freshers Welcome. Skills over Experience Employment Type: Full-time (Campaign Contract) Role Brief: Demos Project Private Limited is seeking a creative and politically aware Content Writer (English) to join our content team in Chennai. You will be responsible for crafting engaging, original, and impactful content tailored to political campaign objectives , including social media captions, digital platform content, media articles, speech inputs for political leaders, and more. This is an urgent hiring requirement for ongoing live political campaigns across India. Key Responsibilities: Content Creation: Write high-quality Ghost content for various social media platforms, campaign materials, aid with leader communication etc. Research: Conduct in-depth, cross-platform research to develop accurate, fact-checked and compelling narratives. Collaboration: Work closely with designers, editors, campaign managers, and political strategists to align content with campaign goals and visual messaging. Editing and Proofreading: Ensure content clarity, grammatical accuracy, and consistency in tone and messaging. SEO Optimization (Optional): Basic skills of On-page and Off-page SEO strategies and keyword best practices to increase visibility and reach, especially when working on long-form pieces. Minimum Qualifications: Bachelor’s degree in Journalism, English Literature, Communications or a related field. Strong command over English grammar, vocabulary, and political communication style. Proven ability to write across formats viz., long-form articles, short-form captions, speeches, and digital content. Preferred Qualifications: Priority Preference: Prefer candidates belonging to Media or Branding background . Brownie points to candidates hailing from reputed institutions, or work experience with English Print or Television Media. Basic Political Acumen or interest is a plus. Experience in scriptwriting or storyboarding for digital media is exceptional.
Job Title: Paid Ads Strategy Manager Department: Creative Unit Location: Chennai Employment Type: Full-time (Campaign Contract) Experience Required: 4–7 years Role Overview At Demos, we are hiring a Digital Marketer – Paid Ads Strategy Manager to lead high-impact, performance-driven paid advertising for a state-level political social media campaign in Tamil Nadu. You will be responsible for building and executing a comprehensive , multi-platform paid media strategy across Meta (Facebook & Instagram), YouTube, Google, and LinkedIn Ads—focusing on audience growth, engagement, narrative amplification, and precise geographic targeting. The ideal candidate will have expertise in audience segmentation , budget pacing , A/B testing, metrics tracking, and dashboard interpretation , along with the ability to write impactful ad copy, guide creative design, and work strategically with small budgets to deliver big results. You will work closely with content teams, platform managers, creative designers, and data analysts to ensure maximum ROI and agile campaign adjustments. Key Responsibilities Strategy & Planning Develop a comprehensive paid media plan aligned with campaign goals, electoral timelines, and narrative strategy. Segment and define target audiences based on demographic, geographic, psychographic, and behavioral data. Design multi-stage ad funnels for different objectives: follower growth, video viewership, influencer amplification, sentiment shaping, and voter engagement. Strategically allocate and pace budgets for maximum efficiency and output, especially when working with constrained budgets. Execution & Campaign Management Plan and manage end-to-end execution of ads on Meta, YouTube, LinkedIn Ads, Google Ads (Search & Display), and Twitter/X. Manage ad accounts, audience lists, campaign structures, placements, and bidding strategies . Work closely with content and creative teams to produce high-impact ad copy and creatives, ensuring they align with platform requirements and campaign tone. Ensure basic creative design oversight for visually compelling ads that resonate with target audiences. Schedule, launch, and monitor ads in sync with campaign milestones, live events, and regional triggers. Performance Monitoring & Optimization Track and analyze key performance metrics ( CTR, CPM, CPC, CPV, ROI, reach, engagement, conversions, sentiment shifts ). Conduct A/B testing on creatives, headlines, placements, and audiences to improve performance. Interpret dashboard insights and adjust targeting, budgets, and creative formats accordingly. Identify and execute low-cost virality opportunities without compromising on campaign goals. Cross-functional Coordination Collaborate with platform teams to align paid promotions with organic content timelines. Coordinate with monitoring teams to adapt messaging based on real-time sentiment and voter feedback. Integrate paid support into influencer, meme page, and viral content strategies. Compliance & Best Practices Ensure all ad campaigns comply with platform policies and Election Commission regulations. Maintain transparent tracking, reporting, and attribution mechanisms . Keep a documented record of spends, strategies, and performance for audits and future reference. Preferred Qualifications & Skills Education Bachelor’s or Master’s degree in Marketing, Digital Advertising, Communications, Media Studies, or related fields. Experience & Technical Skills 4–7 years of hands-on experience managing paid ad campaigns at scale. Proven track record in Meta, YouTube, LinkedIn Ads , and Google Ads. Expertise in audience targeting models, A/B testing, remarketing funnels, and conversion tracking. Skilled in writing engaging and persuasive ad copy for political and cause-based campaigns. Basic design skills to guide creative production. Strong grasp of Tamil Nadu’s digital audience behavior and political ad compliance . Soft Skills Analytical, detail-oriented, and data-driven. Strong leadership and collaboration skills. Excellent communication in English and Tamil . Strategic mindset to optimize small budgets for big results . Work Expectations Willingness to work extended hours, including weekends during campaign peaks. High accountability, integrity, and confidentiality in handling sensitive campaign data.
Job Title: Digital Insights Analyst Location: Chennai Employment Type: Full-time (Campaign Contract) Experience Required: 3–5 years Role Overview At Demos, we are seeking a Digital Insights Analyst to power high-impact political campaigns in Tamil Nadu with data-backed insights. You will be responsible for building and maintaining real-time dashboards in PowerBI , automating campaign reports , and interpreting post-wise and ad performance across platforms . Beyond tracking numbers, you will apply advanced analytics to spot trends, optimize ad spends, and influence creative and platform strategy. The role demands a mix of campaign pulse tracking, audience behavior analysis, and technical expertise in data handling, including structured and unstructured datasets from social media, ad platforms, and engagement metrics. You will work closely with the Ads Manager, Social Media Platform Manager, and Creative Team to ensure our campaigns stay agile, efficient, and ahead of the trend curve. Key Responsibilities Performance Tracking & Dashboard Management Build, maintain, and update dynamic dashboards in Power BI Automate reports to reduce manual work and enable faster decision-making. Track daily, weekly, and monthly KPIs for ads and organic content across Meta, X, YouTube, and LinkedIn. Advanced Analytics & Insight Generation Interpret post-wise and ad performance to identify high-impact content formats, targeting strategies, and optimization areas. Apply statistical techniques and machine learning models (e.g., regression, clustering, recommendation) to gain deeper campaign insights. Analyze unstructured datasets (comments, hashtags, trends) to gauge audience sentiment and inform creative direction. Identify selection biases, sampling errors, and data normalization needs to ensure accuracy in reporting. Visual Reporting & Communication Create impactful, visually engaging charts and infographics for campaign decks. Present insights in an actionable narrative format for non-technical stakeholders. Translate analytics into platform-specific recommendations for the creative team. Collaboration & Campaign Alignment Partner with the Ads Manager to monitor campaign pulse and adjust targeting or content as needed. Work closely with social media teams to align paid and organic strategies. Data Governance & Best Practices Maintain high data quality standards, flag inconsistencies, and recommend corrective actions. Keep track of emerging analytics tools, data security practices, and political campaign compliance norms. Preferred Qualifications & Skills Education Bachelor’s or Master’s degree in Statistics, Mathematics, Economics, Marketing Analytics, or a related analytical discipline. Experience & Technical Skills Minimum requirement: Proficiency in Power BI for dashboard building and analytics. Proven experience in campaign or digital performance analytics, preferably in political, social impact, or entertainment sectors. Familiarity with Tableau, Google Data Studio, Airtable, Notion is a plus Basic knowledge of data science tools such as Python or R is a plus Soft Skills Strong communication skills in Tamil and English . Analytical mindset with a flair for spotting actionable trends. Detail-oriented, deadline-focused, and adaptable to rapid campaign changes. Work Expectations Willingness to work extended hours, including weekends, during peak campaign activity. High integrity and confidentiality in handling campaign data and strategy.
As a Content Writer (English) at Demos Project Private Limited in Chennai, you will play a vital role in creating compelling and impactful content for political campaigns. Your primary responsibility will be to produce high-quality ghost content for social media, campaign materials, and leader communications. Your tasks will include conducting thorough research to develop accurate and engaging narratives, collaborating with various team members to align content with campaign goals, and ensuring content clarity, grammatical accuracy, and consistency in messaging. Additionally, you may be required to utilize basic SEO strategies to enhance visibility and reach. To qualify for this position, you should hold a Bachelor's degree in Journalism, English Literature, Communications, or a related field. A strong command of English grammar, vocabulary, and political communication style is essential. You must also demonstrate the ability to write across different formats, such as long-form articles, short-form captions, speeches, and digital content. Candidates with a background in Media or Branding will be given priority, and those with experience in English Print or Television Media will be highly regarded. Basic political acumen or interest is a plus, and experience in scriptwriting or storyboarding for digital media is considered exceptional. If you are a creative individual with a keen interest in political communication and possess the necessary skills and qualifications, we welcome you to apply for this exciting opportunity to contribute to ongoing live political campaigns across India.,
Job Title: Content Writer English Location: Chennai (On-site) Experience: Freshers Welcome. Skills over Experience Employment Type: Full-time (Campaign Contract) Role Brief: Demos Project Private Limited is seeking a creative and politically aware Content Writer (English) to join our content team in Chennai. You will be responsible for crafting engaging, original, and impactful content tailored to political campaign objectives , including social media captions, digital platform content, media articles, speech inputs for political leaders, and more. This is an urgent hiring requirement for ongoing live political campaigns across India. Key Responsibilities: Content Creation: Write high-quality Ghost content for various social media platforms, campaign materials, aid with leader communication etc. Research: Conduct in-depth, cross-platform research to develop accurate, fact-checked and compelling narratives. Collaboration: Work closely with designers, editors, campaign managers, and political strategists to align content with campaign goals and visual messaging. Editing and Proofreading: Ensure content clarity, grammatical accuracy, and consistency in tone and messaging. SEO Optimization (Optional): Basic skills of On-page and Off-page SEO strategies and keyword best practices to increase visibility and reach, especially when working on long-form pieces. Minimum Qualifications: Bachelors degree in Journalism, English Literature, Communications or a related field. Strong command over English grammar, vocabulary, and political communication style. Proven ability to write across formats viz., long-form articles, short-form captions, speeches, and digital content. Preferred Qualifications: Priority Preference: Prefer candidates belonging to Media or Branding background . Brownie points to candidates hailing from reputed institutions, or work experience with English Print or Television Media. Basic Political Acumen or interest is a plus. Experience in scriptwriting or storyboarding for digital media is exceptional. Show more Show less
Job Title: Social Media Platform Manager Location: Chennai Employment Type: Full-time (Campaign Contract) Experience Required: 3–5 years Role Overview At Demos, we are seeking a Social Media Platform Manager to take ownership of multiple high-profile social media accounts, ensuring consistent branding, engaging content, and strategic audience engagement for a political campaign in Tamil Nadu. You will be responsible for developing and executing platform-specific strategies across Instagram, Facebook, X, YouTube, and LinkedIn , planning and executing content calendars, monitoring performance, and fostering community engagement. This role also demands a strong understanding of media copyright, intellectual property compliance , and a background in media or communications to ensure our campaigns are both creative and compliant. The ideal candidate will combine creative storytelling with platform-tailored content optimization , trendspotting , and data-driven decision-making, collaborating closely with designers, content creators, and campaign strategists to amplify our narrative and sustain audience interest. Strong political acumen, exceptional English copywriting skills, and an ability to spot viral hooks from ongoing news cycles are essential for success. Key Responsibilities Account, Content & Platform Management Manage and maintain multiple official social media accounts , ensuring consistent voice, tone, and brand identity. Serve as the main decision-maker for platforms, with deep expertise in Business Suite for publishing, scheduling, and insights. Develop and execute strategies tailored to the unique features, formats, and audience behaviors of each platform. Plan and execute a structured content calendar aligned with campaign milestones and strategic messaging. Craft, adapt, and optimize videos, graphics, and written content per platform to maximize reach, engagement, and virality. Audience Engagement & Community Building Interact with followers, respond to queries, and foster meaningful dialogue to build an engaged online community. Monitor sentiment, flag trends, and proactively incorporate emerging social media trends into campaign strategies. Performance Tracking, Analytics & Optimization Use analytics tools to track key metrics such as reach, engagement, follower growth, and conversions. Leverage advanced analytics and reporting tools (e.g., Google Analytics, Facebook Insights, Twitter Analytics ) to inform strategy. Adjust posting strategy based on data insights, A/B testing results, and campaign objectives. Media Compliance & Copyright Oversight Ensure all creative content respects copyright laws, licensing terms, and platform guidelines. Advise on safe usage of third-party materials and work with legal/compliance teams where required. Collaboration, Visual Communication & Campaign Alignment Work closely with creative designers, content writers, and campaign leads to align messaging across all touchpoints. Possess an understanding of visual communication principles to ensure content is both aesthetically effective and strategically aligned. Coordinate with digital marketing and monitoring teams to integrate paid and organic strategies effectively. Preferred Qualifications & Skills Education Bachelor’s degree in Marketing, Communications, Media Studies, or a related field. Experience & Technical Skills Proven experience managing high-profile social media accounts for brands, causes, or campaigns. Strong understanding of platform mechanics, audience psychology, and what makes content go viral. Strong understanding of media copyright and intellectual property considerations. Proficiency with scheduling tools such as Hootsuite, Buffer , or equivalent. Experience with analytics tools like Google Analytics, Facebook Insights, and other platform-native dashboards . Ability to create, curate, and adapt content for multiple platforms in Tamil and English. Soft Skills Strong communication skills in Tamil and English . Creative, detail-oriented, and able to balance storytelling with data-driven decision-making. Passion for social media trends and innovation. Ability to work collaboratively under tight timelines and during campaign peaks. Work Expectations Willingness to work extended hours, including weekends, during high-activity campaign periods. High integrity and confidentiality in handling campaign materials and audience data.
Job Title : Senior Graphic Designer Department : Creative Unit Location : Chennai Reporting To : Creative Director Employment Type : Full-time (Campaign Contract) Role Overview The Senior Graphic Designer will be a key visual lead in a fast-paced, high-volume political digital campaign. This individual will be responsible for designing, supervising, and optimizing creative assets across digital platforms , ensuring message clarity and visual consistency. The candidate must demonstrate strong creative thinking, technical execution, and leadership capabilities while navigating the cultural and political landscape of Tamil Nadu. Core Responsibilities 1. Design Execution and Conceptualization Design high-quality static content such as posters, carousels, digital flyers, infographics, thumbnails, event graphics, and visual storytelling formats. Convert political themes, briefs, and scripts into powerful visuals that engage and inform. Adapt designs for multiple content series, campaign types, and audience segments. Incorporate Tamil visual cues, typography, and symbolic elements wherever necessary. 2. Visual Branding and Template Systems Build and manage a visual template system for recurring content series. Define style guides for font usage, color schemes, layout grids, iconography, watermarking, and campaign identity. Ensure uniformity and branding across all campaign creatives. 3. Team Leadership and Quality Control Supervise and mentor junior designers and interns in delivering daily outputs. Review all designs for visual accuracy, brand alignment, and content sensitivity. Collaborate with the Creative Director to manage the workflow calendar, maintain deadlines, and deliver high-volume assets with consistent quality. 4. Collaboration with Cross-Functional Units Work closely with copywriters, video editors, social media managers, memers, and ads teams to align creative design with broader campaign goals. Participate in daily briefings to align visuals with messaging direction. Integrate platform insights and performance data to refine creative strategy. 5. Format Optimization and Platform-Specific Design Create design assets optimized for multiple platforms: Instagram/Facebook: Carousels, quote posters, regional language visuals YouTube: Thumbnails, banners, channel art Twitter/X: Text visuals, issue cards, one-liners Ensure creatives meet platform specs and content flow standards. 6. Political and Cultural Sensitivity Design creatives that reflect political tone, regional sentiments, and cultural nuances. Create visual responses to events, developments, or trends with speed and clarity. Maintain legal, ethical, and narrative discipline while designing political materials. Required Qualifications and Skills Education Bachelor’s or Master’s degree in Visual Communication, Graphic Design, Fine Arts, or related disciplines. Experience 4–6 years of relevant experience in a campaign, branding agency, newsroom, or fast-paced media environment. Must have handled multi-platform content design workflows, preferably for Tamil-speaking audiences or political campaigns. Technical Proficiency Advanced skills in Adobe Photoshop and Illustrator. Familiarity with InDesign, Canva , and basic video tools is preferred. Experience with Tamil text placement and bilingual layouts. Motion or animation design exposure is a plus but not mandatory. Creative and Soft Skills Strong visual storytelling, attention to detail, and layout discipline. Proven ability to think quickly and creatively under pressure. Strong communication, feedback, and team collaboration skills. Work Environment and Expectations Willing to work late hours and weekends, especially during high-activity campaign phases. Must operate with complete confidentiality on sensitive political content. Comfortable working in high-pressure, feedback-intensive campaign settings. How to Apply Send your resume, portfolio (PDF or link), and a brief note on relevant experience to: careers@demosindia.com
Job Title : AI Editor & Prompt Specialist Department : Creative Unit Location : Chennai Reporting To : Creative Director Employment Type : Full-time (Campaign Contract) Role Overview The AI Editor & Prompt Specialist at Demos Project will lead the creative integration of artificial intelligence tools into the content development process for a high-stakes political digital campaign. This role is responsible for generating high-quality AI-powered videos, static images, and voiceovers using platforms such as Google Veo 3 , Midjourney , RunwayML , ChatGPT , D-ID , ElevenLabs , and others. The specialist will drive experimentation, prompt optimization, and collaboration across creative units to deliver high-impact visual and audio content that resonates with Tamil Nadus political and cultural narrative. Core Responsibilities 1. AI Video Generation using Google Veo 3 Conceptualize, prompt, and refine cinematic video content aligned to campaign themes, leader visuals, and public narratives. Deliver stand-alone AI videos or segments for larger edits while managing quality, political sensitivity, and platform readiness. 2. AI Voice Generation and Integration Produce multilingual Tamil and English voiceovers via ElevenLabs, Play.ht , or similar tools. Clone or simulate voices for avatar explainers , reel narration, and breaking-news videos; sync audio with visuals through D-ID, HeyGen , or basic editors. 3. Static Image & Meme Creation with AI Tools Use Midjourney, Adobe Fire fl y, Leonardo AI, Freepik AI, and Canva AI to design posters, thumbnails, infographics, and meme-ready assets. Craft prompts that infuse Tamil cultural elements , political symbolism, and humor. Deliver images in platform-optimized sizes with editable layers when required. 4. Prompt Crafting and Content Re fi nement Develop, test, and document structured prompts for visual, textual, and audio outputs across AI toolsincluding ChatGPT for script and copy ideation. Maintain a prompt library categorized by format, purpose, and performance feedback; iterate for tones such as satire, celebration, emotion, attack, and information. 5. Collaboration and Team Integration Partner with Graphic Designers, Copywriters, and Video Editors to embed AI assets into full-scale content. Supply modular outputs that can be repurposed across formats and languages; attend daily briefings to recommend AI-driven efficiencies. 6. Oversight of AI-Driven Content Operations Archive all generated assets securely with clear naming conventions and usage history. Monitor emerging AI platformsRunwayML, CapCuts AI suite, Canva Magic Design and propose pilot projects to internal stakeholders. Document workflows, output specs, and source attributions; ensure compliance with campaign confidentiality standards. 7. Platform-Speci fi c Adaptation & Meme Sensibility Export video and image assets for Instagram, Facebook, YouTube, WhatsApp, and X (Twitter) in vertical, square, and landscape formats with optimized subtitles, CTAs, and thumbnails. Inject meme culture into AI-generated visuals to spark engagement and steer public discourse. Required Quali fi cations and Skills Education Degree in Media, AI/ML Applications, Design, Communication, or a related creative/technical field. Experience 14 years in digital media production , AI-based content generation, or campaign-driven creative work. Demonstrated expertise with at least three of the following tools: Google Veo 3, Midjourney, RunwayML, D-ID, ElevenLabs, ChatGPT, Firefly, HeyGen, CapCut, Freepik AI, Canva AI. Technical Pro fi ciency Google Veo 3 for cinematic political video creation. Midjourney, Freepik AI, and Canva AI for static and meme imagery. ChatGPT for rapid script development and concept ideation. CapCut (including AI features) for mobile-first short-form editing. Ability to generate Tamil and English voiceovers via ElevenLabs or Play.ht. Creative & Soft Skills Proven eye for meme-friendly visuals and narrative pacing. Ability to visualize political narratives in AI form while maintaining cultural relevance and humor. Deep curiosity about emerging tech in political communication; quick learner who thrives on experimentation. Strong attention to detail, layout quality, and alignment with campaign tone. Excellent communication skills; able to collaborate with multidisciplinary teams and convey complex AI processes in simple terms. Work Expectations Available for extended hours, weekends, and real-time content surges during critical campaign phases. Discreet, politically aware, and able to manage confidential material responsibly. Accountable for the quality, accuracy, and rapid delivery of AI-powered assets across multiple platforms.
Job Title : Short Form Video Editor Department : Creative Unit Location : Chennai Employment Type : Full-time (Campaign Contract) Role Overview At Demos Project, we are seeking a creative and technically skilled Short Form Video Editor to join our content team. This role is perfect for someone who thrives in a fast-paced political environment and has a passion for creating viral, engaging content across social media platforms. The ideal candidate will possess strong mobile editing skills, an understanding of current meme culture, and the ability to deliver high-quality content under tight deadlines. Key Responsibilities Content Creation & Editing Create compelling short-form videos for social media platforms including Instagram Reels, YouTube Shorts, Facebook, and Twitter Edit raw footage into engaging political content with strong narratives and messaging Produce meme videos , political satire, and viral content that resonates with target audiences Design and create custom thumbnails for all video content Contribute to raw footage editing projects when required Technical Skills Proficient use of at least one of the following mobile editing applications: Premiere Pro, CapCut, InShot, IG Edits, Splice, or VN Optimize content for different social media platforms with appropriate aspect ratios and formats Add motion graphics, subtitles, transitions, and sound effects to enhance viewer engagement Ensure quick turnaround times while maintaining high quality standards Creative & Strategic Demonstrate strong meme sense and understanding of current internet culture and viral trends Stay updated with political developments and social media trends to create timely, relevant content Collaborate with content strategists and social media managers to align with campaign objectives Maintain brand consistency across all video content and ensure messaging aligns with political narratives Required Quali fi cations Experience & Skills Minimum 1-2 years of experience in video editing, preferably with political or social media content Demonstrated understanding of current meme culture and viral content trends Experience with short-form content creation for platforms like Instagram, TikTok, YouTube Shorts Strong sense of timing, storytelling, and visual composition Excellent organisational skills and ability to manage multiple projects simultaneously Preferred Quali fi cations Experience working with political campaigns , consulting firms, or news organisations Knowledge of Indian politics and current affairs Basic understanding of graphic design principles Experience with live event coverage and real-time content creation Multilingual capabilities for regional content creation Key Competencies Creative Thinking: Ability to conceptualise and execute engaging visual content Time Management: Capable of working under tight deadlines in a fast-paced political environment Adaptability: Quick to adapt to changing political narratives and trending topics Attention to Detail: Ensuring accuracy in political messaging and visual consistency Collaborative Spirit: Working effectively with content teams, strategists, and campaign managers Technical Proficiency: Staying updated with latest editing tools and social media features