Digital Insights Analyst

Job Title:

Location:

Employment Type:

Experience Required:

Role Overview

Digital Insights Analyst

real-time dashboards in PowerBI

campaign pulse tracking, audience behavior analysis,

Key Responsibilities

Performance Tracking & Dashboard Management

• Build, maintain, and update

  dynamic dashboards

  in

  Power BI

• Automate reports to reduce manual work and enable faster decision-making.

• Track daily, weekly, and monthly KPIs

  for ads and organic content across Meta, X, YouTube, and LinkedIn.

Advanced Analytics & Insight Generation

• Interpret post-wise and ad performance to identify high-impact content formats, targeting strategies, and optimization areas.

• Apply statistical techniques

  and machine learning models (e.g., regression, clustering, recommendation) to gain deeper campaign insights.

• Analyze unstructured datasets

  (comments, hashtags, trends) to gauge audience sentiment and inform creative direction.
• Identify selection biases, sampling errors, and data normalization needs to ensure accuracy in reporting.

Visual Reporting & Communication

• Create impactful, visually engaging charts and infographics for campaign decks.

• Present insights in an actionable narrative format

  for non-technical stakeholders.

• Translate analytics into platform-specific recommendations

  for the creative team.

Collaboration & Campaign Alignment

• Partner with the Ads Manager to monitor campaign pulse and adjust targeting or content as needed.
• Work closely with social media teams to align paid and organic strategies.

Data Governance & Best Practices

• Maintain high data quality standards, flag inconsistencies, and recommend corrective actions.
• Keep track of emerging analytics tools, data security practices, and political campaign compliance norms.

Preferred Qualifications & Skills

Education

• Bachelor’s or Master’s degree in Statistics, Mathematics, Economics, Marketing Analytics, or a related analytical discipline.

Experience & Technical Skills

• Minimum requirement:

  Proficiency in

  Power BI

  for dashboard building and analytics.
• Proven experience in campaign or digital performance analytics, preferably in political, social impact, or entertainment sectors.
• Familiarity with Tableau, Google Data Studio, Airtable, Notion is a plus
• Basic knowledge of data science tools such as Python or R is a plus

Soft Skills

• Strong communication skills in

  Tamil and English

  .
• Analytical mindset with a flair for spotting actionable trends.
• Detail-oriented, deadline-focused, and adaptable to rapid campaign changes.

Work Expectations

• Willingness to work extended hours, including weekends, during peak campaign activity.
• High integrity and confidentiality in handling campaign data and strategy.