Social Media Platform Manager

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Role Overview

Social Media Platform Manager

developing and executing platform-specific strategies

platform-tailored content optimization

Key Responsibilities

Account, Content & Platform Management

• Manage and

  maintain multiple official social media accounts

  , ensuring consistent voice, tone, and brand identity.
• Serve as the main decision-maker for platforms, with deep expertise in Business Suite for publishing, scheduling, and insights.
• Develop and execute strategies tailored to the unique features, formats, and audience behaviors of each platform.
• Plan and execute a structured content calendar aligned with campaign milestones and strategic messaging.
• Craft, adapt, and optimize videos, graphics, and written content per platform to maximize reach, engagement, and virality.

Audience Engagement & Community Building

• Interact with followers, respond to queries, and foster meaningful dialogue to build an engaged online community.
• Monitor sentiment, flag trends, and

  proactively incorporate emerging social media trends

  into campaign strategies.

Performance Tracking, Analytics & Optimization

• Use analytics tools to track key metrics such as reach, engagement, follower growth, and conversions.
• Leverage advanced analytics and reporting tools (e.g.,

  Google Analytics, Facebook Insights, Twitter Analytics

  ) to inform strategy.
• Adjust posting strategy based on data insights, A/B testing results, and campaign objectives.

Media Compliance & Copyright Oversight

• Ensure all creative content respects copyright laws, licensing terms, and platform guidelines.
• Advise on safe usage of third-party materials and work with legal/compliance teams where required.

Collaboration, Visual Communication & Campaign Alignment

• Work closely with creative designers, content writers, and campaign leads to align messaging across all touchpoints.
• Possess an understanding of visual communication principles to ensure content is both aesthetically effective and strategically aligned.
• Coordinate with digital marketing and monitoring teams to integrate paid and organic strategies effectively.

Preferred Qualifications & Skills

Education

• Bachelor’s degree in Marketing, Communications, Media Studies, or a related field.

Experience & Technical Skills

• Proven experience managing high-profile social media accounts for brands, causes, or campaigns.
• Strong understanding of platform mechanics, audience psychology, and what makes content go viral.
• Strong understanding of media copyright and intellectual property considerations.
• Proficiency with scheduling tools such as

  Hootsuite, Buffer

  , or equivalent.
• Experience with analytics tools like

  Google Analytics, Facebook Insights,

  and
  other platform-native dashboards

  .

• Ability to create, curate, and adapt content for multiple platforms in Tamil and English.

Soft Skills

• Strong communication skills in

  Tamil and English

  .
• Creative, detail-oriented, and able to balance storytelling with data-driven decision-making.
• Passion for social media trends and innovation.
• Ability to work collaboratively under tight timelines and during campaign peaks.

Work Expectations

• Willingness to work extended hours, including weekends, during high-activity campaign periods.
• High integrity and confidentiality in handling campaign materials and audience data.