Media Monitoring Associate

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Role Overview

but only if you can track, analyze, and act on it in real time.

Media Monitoring Associate

This role is central to identifying trends, monitoring competitor narratives, and generating actionable insights that directly feed into the campaign’s communication and content strategy. You will serve as the first line of observation and intelligence for shaping narratives that respond swiftly and strategically to evolving political dynamics in Tamil Nadu.

Key Responsibilities

Comprehensive Media Tracking

• Continuously monitor

  print, TV, digital, and social media

  for political developments, public debates, and emerging narratives.

• Track speeches, statements, and appearances of key leaders

  from opposition parties and government functionaries.
• Cover

  debates, press meets, and interviews

  , providing concise summaries and key takeaways.
• Maintain a

  daily issue tracker

  highlighting trends, viral content, adversary claims, and relevant media stories.
• Identify potential misinformation or narrative shifts requiring immediate campaign response.

Social & Digital Media Surveillance

• Monitor trending hashtags, influencer commentary, viral posts

  , and issue-based digital conversations across X (Twitter), Instagram, YouTube, and Facebook.
• Flag early indicators of emerging issues and content opportunities before they go mainstream.
• Record and archive critical posts, threads, and visuals for campaign reference.

Print & Broadcast Intelligence

• Track coverage across newspapers, regional magazines, and local editions.
• Prepare concise daily and weekly summaries on government actions, policy announcements, and political statements.
• Document tone, placement, and sentiment of coverage to evaluate public perception trends.
• Monitor

  TV panel discussions, debates, and opinion programs

  , highlighting statements, counters, and framing patterns.

Insights & Coordination

• Compile media insights into short, actionable briefs for

  Research, Data, and Content Teams

  .
• Flag key stories or quotes to the

  Narrative & Creative Units

  for counter or reinforcement messaging.
• Support the

  Strategy Centre

  with verified references, transcript snippets, and factual comparisons for campaign use.
• Contribute to issue mapping and maintain a

  media repository

  segmented by topic, leader, and geography.

Required Qualifications & Skills

Education

• Bachelor’s or Master’s degree in Journalism, Political Science, Communication, Public Policy, or related disciplines.

Experience

• 3–6 years of experience in media monitoring

  , newsroom reporting, campaign tracking, or research-based communication.
• Prior exposure to Tamil Nadu’s political or governance environment preferred.
• Experience in working under tight deadlines with fast information turnaround.

Skills

• Strong command over

  Tamil and English

  for reading, listening, and writing.
• Excellent summarization and analytical writing skills — ability to convert large information volumes into concise, actionable notes.
• Political awareness and contextual understanding of Tamil Nadu’s electoral and media landscape.
• Familiarity with

  monitoring dashboards, news aggregators, and digital tools

  for social media tracking.
• Organized, detail-oriented, and quick to identify patterns or anomalies in coverage.

Work Environment & Expectations

• High-speed, high-pressure campaign setting requiring flexibility and alertness.
• Extended work hours, including late evenings and weekends during campaign phases.
• Strict confidentiality and professionalism in handling politically sensitive material.
• Proactive mindset — ability to anticipate information needs and flag emerging developments before they trend.
• Strong commitment to precision, timeliness, and coordination across cross-functional teams.