Opening for Event/ Activations Head with an Activations agency in Delhi/ Gurgaon

EVENT/ ACTIVATIONS HEAD (DELHI) :-

Role Overview :-

Key Responsibilities :-

• Strategy & Planning :-
• Develop and implement annual event and activation strategies aligned with overall brand and business objectives.
• Identify opportunities for experiential marketing and partnerships to enhance brand visibility.
• Create and manage event calendars, budgets, and timelines.
• Client Servicing & Business Development :-
• Lead client interactions to understand briefs, objectives, and expectations.
• Develop proposals, pitch presentations, and activation concepts with strategic and creative inputs.
• Drive new business opportunities through networking, partnerships, and upselling existing clients.
• Project Execution :-
• Oversee the end-to-end execution of events and activations — from concept to delivery.
• Ensure adherence to brand guidelines, timelines, and budgets.
• Supervise vendor selection, negotiations, logistics, and on-ground management.
• Ensure flawless execution and client satisfaction through detailed pre-event planning and strong contingency management.
• Team Leadership :-
• Manage, mentor, and inspire a team of event managers, client servicing executives, and operations staff.
• Allocate projects and resources effectively to ensure timely delivery.
• Conduct performance reviews and skill development initiatives for the team.
• Financial Management :-
• Prepare cost estimates, project budgets, and P&L reports for all events.
• Ensure optimum utilization of resources and profitability for every project.
• Track project margins and identify opportunities for cost efficiency.
• Vendor & Partner Management :-
• Build and maintain strong relationships with production houses, creative agencies, suppliers, and venue partners.
• Ensure quality and consistency across vendors and activation partners.
• Reporting & Analysis :-
• Measure campaign effectiveness through post-event reports and client feedback.
• Analyze ROI and recommend process improvements for future activations.
  

Key Skills & Competencies :-

• Strong understanding of BTL, experiential marketing, and on-ground activations.
• Proven leadership and team management skills.
• Excellent client communication, negotiation, and presentation abilities.
• Creativity in concept ideation and strategic problem-solving.
• Strong project management and multitasking abilities.
• Proficiency in budgeting, cost control, and vendor management.
• Attention to detail and ability to thrive under pressure.
  

Qualifications & Experience :-

• Bachelor’s / Master’s degree in Marketing, Business, Mass Communication, or related field.
• 10–15 years of experience in events, activations, or experiential marketing (agency background preferred).
• Demonstrated success in leading large-scale projects and managing diverse teams.
• Exposure to pan-India activations, rural marketing, corporate events, and brand launches will be an advantage.
  

KPIs/ Success Metrics :-

• Client satisfaction and retention rate.
• Growth in new business revenue.
• Project profitability
• Team performance and efficiency.
• Quality and innovation in event execution
  

Current CTC

Notice Period

• Activations (do mention if any experience in rural activations) :
• Successful events handled :
• Clients hunted/ farmed in Delhi/ Gurgaon :