Posted:2 days ago|
Platform:
On-site
Full Time
Job Title - New Product Development (NPD) Manager
Total Work Exp - 7-10yrs
Function
Product Development / Innovation / Portfolio Management
Role Purpose
The NPD & EPD Manager is responsible for end-to-end ownership of new product development (NPD) and existing product development (EPD) within the Beauty category. The role drives innovation, portfolio growth, and continuous improvement by delivering consumer-relevant, high-quality, and commercially viable products aligned with brand and business objectives.
Job Description
Own NPD (New Product Development) initiatives including new launches, new formats, new formulations, and category expansions
Own EPD (Existing Product Development) initiatives including line extensions, reformulations, pack changes, cost optimization, and quality improvements
Own the full product lifecycle- NPD Calendar, concept, design, formulation/specification, prototyping, testing and launch
Conduct market, consumer, and competitive analysis to identify growth opportunities and translate consumer needs into clear product briefs.
Continuously improve efficiency, cost-effectiveness, and overall product quality
Drive timely execution while balancing speed-to-market and product excellence
Manage external vendors, manufacturers, and support internal team
Track post-launch performance, consumer feedback, and planned ROS
Perform regular data review, analysis, and performance tracking
Take accountability for problem-solving and decision-making across the product lifecycle
Skills Required
Strong understanding of Beauty product development, formulations, and trends.
Experience handling both NPD innovation and EPD optimization
Excellent communication, problem-solving and negotiation skills with cross-functional teams and partners
Knowledge of quality standards, manufacturing processes, and supplier ecosystems
Relevant industry and technical exposure aligned to the Beauty category
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