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Retention Marketing Manager

Retention Marketing Manager

Shoppers Stop

0 years

0 Lacs

Mumbai Metropolitan Region

Posted:4 days ago| Platform:

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Skills Required

retention marketing engagement cpt mobile integration analytics capture data mapping optimization communication planning tracking metrics content

Work Mode

On-site

Job Type

Full Time

Job Description

App Marketing: Customer retention & engagement Marketing Running Digital Campaigns on the App (CPI/ CPR/ CPT) to get maximum revenue on through Mobile App. Knowledge of integration of App analytics tools (apps flyer & others) to capture app data and evaluate performance. Knowledge of mapping App data with analytics systems (Google analytics, Adobe Marketing Optimization) to track overall performance and channel contribution. Integrating different notification, marketing partners to introduce new channels of communication, and marketing to create multiple touchpoints for tapping the user. Knowledge of AdWords & Facebook Business Suite to track the performance of Digital campaigns for App promotion. Email Marketing Planning & tracking overall email activity for customers, leads & triggered mailers. Knowledge of tracking parameters (open rate, CTR, conversions) with an ability to manage databases and an understanding of email marketing metrics. Should be able to come up with innovative ideas for campaigns on emails to derive maximum ROI from Emailers. Communication: Excellent command over the language and good communication skills to manage & curate content for internal and external communication. Show more Show less

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Retail

Mumbai Maharashtra

5001-10000 Employees

31 Jobs

Key People

Venu Nair

Managing Director and CEO
Sanjay Dutt

CEO

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Retention Marketing Manager

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Retention Marketing Manager

Experience & Salary

Skills Required

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