National Trade Marketing Manager

Job Title:

Reporting To:

Job Purpose:

To drive business growth through category-focused trade marketing strategies by planning and executing initiatives that enhance brand availability, visibility, influence channel partner engagement, and support sales achievement across all channels.

Job Responsibilities:

1. Category Trade Strategy & Planning (Across GT, Rural, MT, E-commerce, etc.):

• Develop and implement integrated trade marketing plans aligned with brand and category objectives.
• Identify channel-specific growth opportunities and design targeted category interventions to drive consumer offtake.
• Ensure alignment of initiatives with seasonal trends, new product launches, and market dynamics.

2. Scheme Design, Analysis & Insights:

• Conceptualize and manage trade schemes/promotions tailored to various channels and customer segments.
• Analyze scheme/investment performance, extract insights, and drive optimizations for improved ROI.
• Collaborate with Sales, Product Line Managers (PLs), and Finance to ensure impactful benchmarked scheme structure and effectiveness.

3. Market & Competitor Insights:

• Conduct periodic market visits to assess trade execution, capture feedback, and identify on-ground gaps.
• Analyze trade data, track competitor activity, and monitor retail/channel trends to inform strategy.
• Develop performance dashboards and track ROI of all trade initiatives to guide strategic decisions.

4. Budgeting & ROI Planning:

• Lead annual trade marketing budget planning across categories and channels.
• Ensure optimal budget allocation based on historical performance, projected ROI, and strategic priorities.
• Monitor budget utilization and ensure cost-effective execution of all programs.

5. Cross-functional Collaboration:

• Work closely with cross-functional teams including Sales, Product, Supply Chain, Finance, and Brand Marketing.
• Drive GTM readiness and execution support for new product launches – including collaterals, retailer engagement, and sell-in tools.
• Facilitate seamless information flow and alignment across internal and external stakeholders.

Key Requirements:

• Education:

  MBA in Marketing / Sales - Top Tier

• Experience:

  8–10 years of relevant experience in Trade Marketing / Category roles within FMCG or Consumer Durables

• Skills:

• Strong understanding of retail/channel dynamics (GT, MT, Ecomm, Rural)
• Expertise in planning and execution of clear trade and customer marketing strategies (scheme design, budgeting, ROI tracking, and data-driven insights)
• Strong Analytical mindset and project management capabilities
• Proven collaboration and stakeholder management skills
• Proficiency in MS Excel, PowerPoint, and data visualization tools (e.g., Power BI, Tableau)