National Sales Manager

The National Sales Manager will be responsible for leading and managing the sales operations across India for the company’s manufactured products. The role involves formulating and implementing sales strategies, developing distribution networks, driving revenue growth, and building a high-performing sales team.

Responsibilities

• Develop and implement national sales strategies to achieve business objectives and revenue targets.
• Drive channel development including distribution, dealers, and direct B2B/B2C sales.
• Monitor and analyze market trends, competitor activities, and customer behavior to adapt sales tactics accordingly.
• Lead, train, and manage regional/state-level sales teams to ensure performance and productivity.
• Identify and explore new business opportunities in existing and emerging markets.
• Coordinate with production, logistics, and marketing teams for demand forecasting and on-time delivery.
• Ensure timely reporting of sales performance, forecasts, and budgets.
• Set clear sales targets and track KPIs across different zones/regions.
• Maintain strong relationships with key clients, distributors, and partners.
• Participate in product development feedback based on market and customer insights.

Qualifications

• Bachelor's degree in Engineering / Science / Commerce); MBA in Sales/Marketing preferred
• 10–15 years of experience in industrial/manufacturing sales, with at least 3–5 years in a national or zonal leadership role
• Prior experience in dealer/distributor management is a must
• Experience handling government tenders will be plus.