National Sales Manager - Commercial PCs

Position: National Sales Manager – Commercial PC | B2B Sales | Channel Management

📍 Location: Delhi NCR

National Sales Manager

Key Responsibilities:

Strategic Leadership & Business Development:

• Own and drive the

  nationwide sales strategy

  for ASUS Commercial PC products (Notebooks, Desktops, AIOs, Workstations).
• Develop and execute

  territory-wise go-to-market plans

  and partner engagement models.
• Identify and build partnerships with

  top-tier SI/VAR/Distribution partners

  across India.
• Lead national

  Sell-In, Sell-Out, and Sell-Through planning and execution

  .

Team Leadership:

• Build, lead, and mentor a

  high-performing sales team

  including Regional Sales Managers, Area Sales Managers, and Account Managers.
• Define team KPIs and performance metrics; ensure consistent

  achievement of sales targets

  and business objectives.

Channel Management:

• Strengthen the

  SI/VAR and Distribution ecosystem

  by expanding partner base and maximizing partner productivity.
• Ensure

  quarterly activation of channel partners

  and develop long-term, mutually beneficial relationships.

Enterprise Sales Enablement:

• Engage directly with

  large enterprise customers

  across key verticals (Manufacturing, BFSI, IT/ITES, Healthcare, etc.) to drive strategic deals.
• Collaborate with internal teams for

  customized solutioning, pricing strategy, and service delivery

  .
• Lead

  key account mapping, funnel development, and closure planning

  across the national enterprise base.

Sales Operations & Forecasting:

• Prepare and maintain a

  rolling national sales forecast

  based on funnel analysis and market trends.
• Ensure effective

  pricing and margin management

  , along with

  inventory control

  across regions.
• Oversee the

  GeM business, tenders, and rate contracts

  in collaboration with relevant teams.

Cross-Functional Collaboration:

• Work closely with Product, Marketing, Finance, and Service teams to drive 360-degree business growth.
• Plan and execute

  local and national-level marketing activations, training sessions, and partner enablement programs

  .

Market Intelligence:

• Track competitor performance, pricing, and channel movements to refine ASUS’s positioning.
• Analyze and report on

  market dynamics, tax/GST implications

  , and partner trends to management.

Candidate Profile:

• 13+ years of experience in

  IT Hardware Sales

  , with at least 3 years in the

  Commercial PC segment

  or related domains like peripherals/networking/products sold through SI/VAR channels.
• Proven track record of

  leading large teams

  , building new territories, and scaling channel-based businesses.
• Strong understanding of

  distribution management, enterprise deal structuring

  , and

  channel partner development

  .
• Extensive experience in

  consultative selling

  , legal contracting, and large account closure.
• Demonstrated entrepreneurial drive, strategic vision, and high ownership.
• Strong existing

  network across national distributors, VARs, SIs, and enterprise CXOs

  .
• Excellent

  communication, negotiation, and leadership

  skills.
• MBA from a reputed institution is preferred.

📩 Apply now or DM for details if you're a sales leader ready to take on a high-impact role!

Interested candidates kindly share your updated resume on anju@smart-source.in

Regards,

Anju Salunke

Smart Source