The National Sales Head is responsible for the leadership, performance, and strategic direction of Purplle's entire sales function. This includes owning the P&L for the sales division, spearheading our customer experience and omnichannel strategy execution. The ideal candidate will be a master of balancing strategic planning with hands-on execution, using data to unlock insights and drive relentless growth & seamless execution.
Key Responsibilities
Strategic Sales Leadership & Execution:
- Develop and implement a comprehensive national sales strategy that aligns with the company's long-term growth objectives.
- Take full ownership of the sales P&L, setting and achieving ambitious revenue targets, managing budgets, and ensuring sustainable profitability.
- Analyze market trends, consumer behavior, and competitor activity to identify and capitalize on new growth opportunities and mitigate risks.
- Lead the annual, quarterly, and monthly sales forecasting, planning, and budgeting process with a high degree of accuracy
Customer Experience & Omnichannel Strategy
- Champion and execute a seamless omnichannel strategy, ensuring a consistent and superior customer experience across physical stores.
- Utilize data analytics to map and understand the complete customer journey, implementing strategies to increase customer lifetime value (CLV) and satisfaction.
- Develop and standardize frameworks for local store marketing and community engagement events to drive footfalls and store traffic.
- Collaborate with the e-commerce and marketing teams to drive omnichannel business, improve conversion rates, and leverage digital technologies for deeper customer engagement.
Team Leadership & Development
- Lead, mentor, and inspire a national team of Zonal Heads, Regional Managers, and Cluster Managers.
- Foster a culture of high performance, accountability, and continuous improvement through effective coaching and performance management.
- Oversee the recruitment, hiring, and onboarding of top-tier sales talent.
Operational & Distribution Excellence
- Collaborate with the Business Development team by providing data-driven insights to inform market analysis and the network expansion strategy.
- Oversee the national New Store Opening (NSO) process, ensuring a standardized and successful rollout for all new locations.
- Collaborate closely with Supply Chain, Marketing, and Operations teams to ensure optimal inventory management, product availability, and successful new product launches.
- Streamline sales processes and leverage CRM and other business intelligence tools to enhance efficiency and reporting.
Required Experience
- 10-14 years of progressive experience in sales and business development within the Indian retail or FMCG sector.
- A minimum of 5 years in a senior leadership role (e.g., Zonal Head, Channel Head) with a proven track record of managing large, geographically diverse sales teams.
- Demonstrable experience in managing a significant P&L and consistently exceeding revenue and profitability targets.
- MBA in Sales & Marketing or a related field from a premier institution is highly preferred.
About Company
Founded in 2011, Purplle has emerged as one of India’s premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences.Expanding its footprint in 2022, Purplle introduced 60,000+ offline touchpoints and launched 100+ stores, strengthening its presence beyond digital. Beyond hosting third-party brands, Purplle has successfully scaled its own D2C powerhouses—FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae—offering trend-driven, high-quality beauty essentials.What sets Purplle apart is its technology driven hyper-personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer-first approach.In 2022, Purplle achieved unicorn status, becoming India’s 102nd unicorn, backed by an esteemed group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures.With a 3,500+ strong team and an unstoppable vision, Purplle is set to lead the charge in India’s booming beauty landscape, revolutionizing the way the nation experiences beauty.
