Job
Description
Location: Navi Mumbai, MH Experience: 10+ years in FMCG Sales Key Responsibilities Go‑to‑Market Partnerships & GT Expansion Identify, negotiate, and nurture strategic alliances with distributors and channel partners across urban and rural India. Develop and roll out territory‑wise GT playbooks—aligning incentives, targets, and data‑driven insights to maximize coverage. Modern Trade (MT) Leadership Build and execute MT strategies end‑to‑end: from national/regional retail tie‑ups to shelf execution, listings, promotional schemes, and ROI tracking. Collaborate with major MT chains to secure premium listings, eye‑catching layouts, and impactful in‑store promotions. E‑commerce & D2C Growth Partner with key e‑commerce platforms (Amazon, Flipkart, BigBasket, etc.) to optimize visibility, assortment, and logistics. Shape and oversee D2C strategy—aligning digital marketing, performance campaigns, and customer‑experience initiatives to drive conversions. Quick Commerce Enablement Design and implement thumb‑stopping strategies for Blinkit, Zepto, Instamart, and similar apps. Ensure seamless stock replenishment, maximum visibility, and lightning‑fast execution so that our snacks reach customers before hunger strikes. Field Force & Team Leadership Build, mentor, and lead a best‑in‑class sales team—setting clear targets, KPIs, and motivating through real‑time performance tracking. Use sales analytics to identify gaps, refine processes, and ensure consistent sell‑in versus sell‑out velocity. Strategic Roadmap & Brand Advocacy Craft go‑to‑market strategies for rapid‑delivery partners and drive alignment with broader brand goals. Represent Bazana in trade forums, industry events, and retail meets—positioning us as the fastest‑growing, premium healthy‑snacking brand in India. Qualifications & Skills Bachelor’s degree in Business, Marketing, or a related field (MBA is a plus). 7–8 years of intensive FMCG sales experience - ideally with a mix of GT, MT, e‑commerce, quick commerce, and D2C responsibilities. Proven track record of scaling a brand from regional to national footprint (or contributing substantially to hyper‑growth). Strong network and relationship‑building skills with distributors, modern trade buyers, e‑commerce teams, and rapid‑delivery partners. Data‑driven mindset: adept at leveraging CRM tools, sales dashboards, and market intelligence. Exceptional leadership—comfortable managing cross‑functional teams, mentoring sales talent, and making high‑stakes decisions under pressure. Excellent communication and negotiation skills. What You’ll Get Competitive Compensation Package + ESOPs: Own a piece of the growth story. Core Leadership Role: Become part of one of India’s fastest‑growing healthy‑snacking brands. High Autonomy & High Impact: Zero red‑tape - own strategy, execution, and results. Brand Equity: Build a homegrown, health‑forward brand that’s gearing up for global reach. Show more Show less
