Bazana Foods Pvt. Ltd. is a rapidly growing snack brand on a mission to make “Healthier – Everywhere – For everyone.” We offer crunchy, roasted (no-oil) bites—from gourmet nuts to zesty trail mixes—through your local kirana stores across Mumbai, Bengaluru, and Pune, and also online via Amazon and shopbazana.in. We’re looking for an Assistant Manager – Digital Marketing to lead data-driven, multi-channel campaigns that amplify our buzz, grow brand love, and drive sales both online and in local retail outlets. Role Overview SEO Focus: Define and execute end-to-end SEO strategy (keyword research, technical audits, on-page optimization). Drive organic traffic growth, keyword rankings, and domain authority improvements. Digital Marketing & Analytics (30%): Support paid search and social campaigns using SEO insights. Monitor performance (Google Analytics, dashboards), conduct A/B tests, and report ROI. Collaboration: Work cross-functionally with content, design, development, e-commerce, and sales teams. Innovation: Stay updated on SEO algorithm changes, AI personalization, voice search, and competitor tactics. Must have qualifications 3–5 years of dedicated SEO experience (on-page, technical, link building) Proven organic traffic growth and ranking improvements Expertise with SEO tools (Google Search Console, Ahrefs, SEMrush) & Google Analytics Basic HTML/CSS knowledge and understanding of site architecture Strong cross-functional collaboration skills Prior experience in FMCG or D2C F&B/CPG brands Compensation: Up to ₹8 LPA CTC Show more Show less

Role: Assistant Manager – E-commerce (D2C) Location: Turbhe Experience: 4-7 years About Bazana Foods: Bazana Foods is an emerging FMCG brand committed to redefining the way India snacks. With a strong focus on quality, health, and innovation, we offer a wide range of flavourful, roasted snacks made from premium ingredients. Our mission is to make guilt-free snacking exciting and accessible for today’s conscious consumers. As a purpose-driven startup, we combine agile operations with a deep understanding of modern dietary preferences to deliver products that are both tasty and wholesome. Job Description: Responsibilities: • Drive sales performance across e-commerce platforms through promotional campaigns, analysis of shopping trends, and product assortment optimization. • Ensure Bazana’s online stores are visually appealing, user-friendly, and always up-to-date with the latest content. • Oversee and manage our presence on various marketplaces, including experience with FBA (Fulfilments by Amazon). • Boost visibility(A+ content) and traffic with SEO, Google Ads, and other paid campaign tools, as well as optimize our digital platform for high functionality. • Lead a team to ensure effective inventory management, smooth operations, and P&L accountability. • Drive exceptional customer service standards to foster customer loyalty and repeat business. • Generate actionable insights through sales, promotional, and marketing analysis. • Optimize systems with a focus on continuous innovation in platform operations and order fulfilment. Requirements: • Proficiency in Microsoft Office (Outlook, Word, PowerPoint, Excel), experience in key tools like Helium 10, and familiarity with Seller Central. • Strong organizational, multitasking, communication, and analytical skills. • A positive attitude with adaptability in a fast-paced startup environment. Education & Experience: • Graduate/MBA with 4–7 years of relevant experience. If this sounds like you, come be part of our journey to snack better at Bazana! Show more Show less

Location: Navi Mumbai, MH Experience: 10+ years in FMCG Sales Key Responsibilities Go‑to‑Market Partnerships & GT Expansion Identify, negotiate, and nurture strategic alliances with distributors and channel partners across urban and rural India. Develop and roll out territory‑wise GT playbooks—aligning incentives, targets, and data‑driven insights to maximize coverage. Modern Trade (MT) Leadership Build and execute MT strategies end‑to‑end: from national/regional retail tie‑ups to shelf execution, listings, promotional schemes, and ROI tracking. Collaborate with major MT chains to secure premium listings, eye‑catching layouts, and impactful in‑store promotions. E‑commerce & D2C Growth Partner with key e‑commerce platforms (Amazon, Flipkart, BigBasket, etc.) to optimize visibility, assortment, and logistics. Shape and oversee D2C strategy—aligning digital marketing, performance campaigns, and customer‑experience initiatives to drive conversions. Quick Commerce Enablement Design and implement thumb‑stopping strategies for Blinkit, Zepto, Instamart, and similar apps. Ensure seamless stock replenishment, maximum visibility, and lightning‑fast execution so that our snacks reach customers before hunger strikes. Field Force & Team Leadership Build, mentor, and lead a best‑in‑class sales team—setting clear targets, KPIs, and motivating through real‑time performance tracking. Use sales analytics to identify gaps, refine processes, and ensure consistent sell‑in versus sell‑out velocity. Strategic Roadmap & Brand Advocacy Craft go‑to‑market strategies for rapid‑delivery partners and drive alignment with broader brand goals. Represent Bazana in trade forums, industry events, and retail meets—positioning us as the fastest‑growing, premium healthy‑snacking brand in India. Qualifications & Skills Bachelor’s degree in Business, Marketing, or a related field (MBA is a plus). 7–8 years of intensive FMCG sales experience - ideally with a mix of GT, MT, e‑commerce, quick commerce, and D2C responsibilities. Proven track record of scaling a brand from regional to national footprint (or contributing substantially to hyper‑growth). Strong network and relationship‑building skills with distributors, modern trade buyers, e‑commerce teams, and rapid‑delivery partners. Data‑driven mindset: adept at leveraging CRM tools, sales dashboards, and market intelligence. Exceptional leadership—comfortable managing cross‑functional teams, mentoring sales talent, and making high‑stakes decisions under pressure. Excellent communication and negotiation skills. What You’ll Get Competitive Compensation Package + ESOPs: Own a piece of the growth story. Core Leadership Role: Become part of one of India’s fastest‑growing healthy‑snacking brands. High Autonomy & High Impact: Zero red‑tape - own strategy, execution, and results. Brand Equity: Build a homegrown, health‑forward brand that’s gearing up for global reach. Show more Show less