Job
Description
We are looking for a result-oriented and commercially astute National Key Account Manager (NKAM) to lead and manage strategic partnerships with modern trade chains such as Dmart, Spencers, Reliance Smart, Metro, More , and other large-format retailers. The ideal candidate will bring strong experience in managing food, beauty, and personal care categories , along with a deep understanding of consumer buying behaviour and in-store execution across the modern trade ecosystem. Key Responsibilities: Drive the end-to-end business relationship with key accounts across Food, Beauty Personal Care categories. Manage sell-in, sell-out, and visibility across modern trade retailers like Dmart, Spencers, Reliance Smart, Big Bazaar , etc. Build and maintain strong relationships with category managers, regional buyers, and key stakeholders at store level. Lead Joint Business Planning (JBP) including commercial negotiations, calendar planning, and trade terms. Plan and execute promotional activities, sampling, seasonal campaigns, and in-store visibility initiatives across categories. Ensure optimal planogram execution, shelf share, assortment planning , and stock availability. Collaborate with internal teams Marketing, Supply Chain, Commercial Finance to ensure seamless execution. Analyze sales data to identify trends, growth opportunities, and course-correct where needed. Regularly review performance with retailers and build customized solutions to drive growth. Key Requirements: MBA/PGDM in Sales, Marketing, or related field (preferred). 48 years of experience in modern trade key account management . Prior experience managing Beauty Personal Care categories is a strong plus. Proven exposure to modern trade players like Dmart, Spencers, Reliance Smart, More, Metro , etc. Excellent analytical, interpersonal, and negotiation skills. Strong understanding of category management, pricing strategy, and in-store merchandising. Willingness to travel across the region as needed
