Monetisation Manager

Company Description

KadhaiShorts is a digital media and entertainment platform that specializes in producing, distributing, and streaming original scripted short-form video series. The company focuses on empowering emerging creators by providing funding, infrastructure, and technology to bring their ideas to life for mobile-first audiences. With a broad portfolio of services including content marketing, dubbing, localization, and live events, KadhaiShorts is dedicated to delivering innovative and engaging entertainment experiences.

Role Description:

• This is a full-time on-site role based in Chennai for a Monetisation Manager.
• Monetisation Manager to drive revenue strategies and optimize monetization opportunities for OTT, micro dramas, and vertical series content.
• Additional responsibilities include identifying new revenue opportunities, designing pricing strategies, and collaborating with marketing and content teams to ensure monetization aligns with audience engagement goals.

Responsibilities:

• Develop and implement monetization models, track performance metrics, and collaborate with content and business teams to maximize ROI.
• Analyze viewership data, audience behavior, and content performance across OTT and digital platforms.
• Monitor campaign performance across multiple acquisition channels and provide insights for optimization.
• Conduct user funnel analysis—acquisition, engagement, retention, and conversion.

Requirements:

• 3–5 years of experience in digital content monetization or OTT platforms; strong analytical, business strategy, and revenue optimization skills.
• Expertise in advertising campaigns, revenue optimization, and pricing strategies
• Skills in partnership management, business development and Category monetization management
• Knowledge of digital media, streaming platforms, and content monetization trends
• Strong communication, negotiation, and leadership abilities
• Experience in entertainment, media, or technology industries preferred
• Bachelor's degree in business, Marketing, Economics, or a related field.

Key Skills & Competencies (Monetisation – OTT & Digital Media Preferred)

• User Acquisition: Understanding of acquisition channels, user funnels, and CAC optimization to drive quality user growth.
• Engagement: Ability to analyze watch-time, session frequency, and content interaction metrics to improve platform engagement.
• Retention: Knowledge of churn drivers, cohort analysis, lifecycle journeys, and retention strategies.
• Monetization: Experience in evaluating SVOD/AVOD performance, revenue metrics, conversion funnels, ARPU, and pricing strategies.
• Growth & Revenue Analytics: Strong understanding of growth KPIs, revenue forecasting, performance dashboards, and opportunity identification.
• OTT & Digital Media Ecosystem: Preferred experience working with OTT platforms, digital content analytics, and app-based user behaviour.