Growth Manager

Job Summary:

We are looking for a dynamic Growth Manager to drive audience engagement, platform reach, and revenue growth across OTT, micro drama, and vertical series content. The ideal candidate will lead data-driven growth strategies and work closely with marketing and content teams to maximize performance and user acquisition.

This is a full-time on-site role based in Chennai for a Growth Manager.

Key Responsibilities:

• Develop and execute growth strategies aimed at expanding audience reach, user acquisition, engagement, and retention.
• Analyze performance metrics, audience behavior, and content trends to identify opportunities for growth across OTT and digital content platforms.
• Collaborate with marketing, product, and content teams to optimize campaigns, promotional activities, and distribution strategies.
• Plan and manage experiments, A/B tests, and data-led initiatives to drive measurable improvements.
• Monitor KPIs, generate insights, and provide actionable recommendations to senior management.
• Drive revenue growth through innovative strategies for AVOD, SVOD, and other digital monetization models.
• Stay updated on industry trends, competitor strategies, and best practices in digital growth.

Requirements:

• 3–5 years of experience in growth, marketing, or digital strategy within OTT, digital media, or related sectors.
• Strong analytical mindset with the ability to interpret data, metrics, and user insights.
• Expertise in growth funnels, user acquisition, retention, and digital performance optimization.
• Experience working with analytics tools (Google Analytics, Firebase, Mix panel, etc.).
• Excellent strategic planning, execution, and project management skills.
• Strong collaboration and communication abilities.
• Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.

Key Skills & Competencies (Preferred):

• User Acquisition

  strategies across OTT and digital platforms

• Engagement & Retention

  planning and optimization

• Growth & Revenue

  enhancement through data-driven initiatives

• App Growth

  strategies including funnel optimization and in-app engagement

• CRM & Lifecycle Management

  for user segmentation and targeted communication

• SVOD & AVOD Growth

  experience, including subscription and ad-based monetization models
• Strong understanding of OTT, digital media, and content-driven ecosystems