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Mobile Marketing- GCC

Mobile Marketing- GCC

MakeMyTrip

4 years

0 Lacs

gurgaon haryana india

Posted:6 days ago| Platform:

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Skills Required

mobile gcc marketing data strategies drive engagement strategy development management ads analysis analyze report metrics effectiveness efficiency retention collaboration reporting reports leadership scaling twitter certifications communication

Work Mode

On-site

Job Type

Full Time

Job Description

About the opportunity:
Job Title: Mobile Marketing - GCCLevel: Deputy ManagerLocation: GurgaonReporting: Associate Director - Performance MarketingAbout the Function:Mobile Marketing is a key pillar within the Flight and GCC line of business, focused on reaching, engaging, and converting users through platforms such as smartphones, tablets, mobile apps and desktop. This team leverages data-driven strategies and personalized campaigns to deliver high impact marketing across various digital channels. The goal is to meet new users where they are most active and drive meaningful engagement that supports business growthAbout the role:Join GCC’s leading travel brand as it accelerates its mobile and search growth journey! The role focuses on leading app user acquisition efforts by strategizing, executing, and optimizing paid campaigns across platforms such as Google UAC, Google Search, Meta (Facebook & Instagram), TikTok, and more. The incumbent will be instrumental in driving high-quality installs, maximizing ROI, and contributing to business objectives through sharp performance marketing and data-led decisions.What will you be doing:

Strategy Development: Craft and implement robust paid marketing strategies aligned with overall business objectives and mobile growth targets.
Campaign Management: Plan, launch, and optimize performance marketing campaigns across Google Ads, Meta (Facebook & Instagram), Snapchat, and other key platforms.
Performance Analysis: Track, analyze, and report on campaign metrics; leverage insights to improve ROI and meet defined KPIs.
Budget Management: Efficiently manage and allocate campaign budgets to ensure maximum effectiveness and cost efficiency.
Customer LTV & Retention: Coordinate with the CLM team to engage user cohorts through remarketing channels like Google UACe, RevX, and Criteo.
Cross Functional Collaboration: Collaborate with Revenue and Product teams to drive funnel improvements and conversion through targeted offers and product enhancements.
Reporting & Data Visualisation: Create clear and concise reports and automated dashboards to communicate insights effectively to leadership and cross-functional teams

Qualifications & Experience:

MBA from a reputed institute with 2–4 years of hands-on experience in performance marketing, demonstrating a strong track record in running and scaling paid campaigns
Platform Expertise: Proficiency in Google Ads, Meta Ads Manager (Facebook & Instagram), Snapchat Ads; exposure to other platforms like LinkedIn, Twitter, TikTok is a plus.
Analytical Mindset: Strong analytical skills with the ability to draw insights from performance data and drive data-backed decisions
Certifications: Google Ads, Meta Blueprint, or similar certifications will be an added advantage
Creative Understanding: Good understanding of creative elements and their role in driving campaign performance

Key Success Factors:

Creative Thinking: Ability to think innovatively and craft impactful mobile marketing strategies that break the clutter
Strong Communication: Excellent communication and collaboration skills to work effectively across cross-functional teams
Attention to Detail: Sharp attention to detail and strong organizational abilities to manage multiple campaigns simultaneously and flawlessly

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Mobile Marketing- GCC