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River
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Marketing Strategist

Marketing Strategist

River

8 years

0 Lacs

bengaluru karnataka india

Posted:23 hours ago| Platform:

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Skills Required

marketing mobility analyze data research analytics support positioning planning sizing consistency collaboration reporting evaluation reports analysis strategy synthesize excel

Work Mode

On-site

Job Type

Full Time

Job Description

About River

River is an electric vehicle company building multi-utility scooters. At River, we’re building scooters of tomorrow for the ambitious youth of today. Because we believe people only need two things to achieve success: the desire to make it to the top, and the means to get there

With our flagship product River Indie, SUV of Scooters, is designed to help you get things done. Engineered to be a dependable ally on your road to success. We are backed by marquee international investors - these are mobility focused funds backed by Yamaha Motors, Al-Futtaim Automotive Group, Toyota VC and Maniv Mobility

Key Responsibilities

Gather and analyze consumer, competitor, and market data relevant to the automotive/two-wheeler segment

Translate research and analytics into succinct personas and actionable insights that inform marketing and GTM activities

Present clear market intelligence to support product positioning, campaign planning, and targeting

Support GTM planning for new initiatives and product launches with well-structured research and recommendations

Collaborate with team leads to help draft project briefs, propose channel mixes, and coordinate rollouts in line with department direction

Assist in identifying and sizing target customer segments

Work with digital, PR, and agency partners, ensuring brand consistency across channels and campaigns

Contribute fresh ideas for marketing programs and help execute projects, maintaining strong collaboration with the team and reporting back on progress

Assist in the planning, execution, and evaluation of campaigns for various product life stages

Gather customer feedback insights that inform improvements in GTM efforts

Track key performance indicators for ongoing campaigns, reporting on outcomes, and highlighting trends

Maintain dashboards and regular reports for the team to support decision-making

Provide ad-hoc analysis as requested by the department head

Ideal Candidate

8 years of marketing or strategy experience, with hands-on exposure to the automotive or two-wheeler sector

Ability to analyze and synthesize market, consumer, and campaign data into actionable recommendations - comfortable using Excel, Google Sheets, and basic analytics tools

Creative mind with a practical approach to execution, supportive of departmental and strategic priorities

Bachelor’s degree in Marketing, Business Administration, or a related field

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Marketing Strategist