Marketing Strategist

Job Description – Marketing Strategist (SaaS Growth)

Position: Marketing Strategist
Experience: 7–10 Years
Location: Chandigarh

About the Role

We are looking for an experienced Marketing Strategist with a proven track record of scaling SaaS products with free trial models in global markets. The role requires a hands-on professional who can design, execute, and optimize multi-channel marketing strategies to drive lead generation, user acquisition, and revenue growth—primarily targeting the US and European markets.

Key Responsibilities

• Develop and execute growth strategies to scale SaaS products with free trials.
• Lead end-to-end demand generation through:
• Paid Ads (Google, LinkedIn, Meta, etc.)
• Email Marketing & Drip Campaigns
• SEO & Organic Growth
• Webinars, Podcasts, and Thought Leadership initiatives
• Create and manage the annual marketing/media calendar to align with business objectives.
• Drive measurable results across lead acquisition, conversion, and retention.
• Be hands-on in managing and optimizing campaigns across all relevant social media platforms.
• Collaborate with cross-functional teams (Sales, Product, Content) to align strategies with overall business goals.
• Monitor, analyze, and report on campaign performance, market trends, and competitor insights to optimize ROI.
• Test and implement new growth channels and innovative marketing tactics.

Ideal Candidate Profile

• 7–10 years of experience in B2B SaaS marketing, with a strong focus on scaling products with free trial models.
• Proven expertise in lead generation and performance-driven marketing campaigns across multiple channels.
• Strong knowledge of the US and European markets, with the ability to adapt strategies for global audiences.
• Hands-on expertise in SEO, SEM, paid campaigns, email automation tools, and social media management.
• Experience in creating and hosting webinars/podcasts for brand awareness and lead conversion.
• Analytical mindset with the ability to translate data into actionable insights.
• Strong planning skills to manage an annual media calendar while balancing tactical execution.
• Excellent communication, collaboration, and project management skills.

What We Offer

• Opportunity to lead marketing strategy for a high-growth SaaS product.
• Collaborative and innovation-driven work environment.
• Competitive compensation with growth opportunities.

Job Type: Full-time

Work Location: In person