Marketing Strategist

About the Role

Marketing Strategist

Key Responsibilities

• Develop and execute growth strategies to scale SaaS products with free trials.
• Lead 

  end-to-end demand generation

   through:
• Paid Ads (Google, LinkedIn, Meta, etc.)
• Email Marketing & Drip Campaigns
• SEO & Organic Growth
• Webinars, Podcasts, and Thought Leadership initiatives
• Create and manage the 

  annual marketing/media calendar

   to align with business objectives.
• Drive measurable results across lead acquisition, conversion, and retention.
• Be hands-on in managing and optimizing campaigns across all relevant 

  social media platforms

  .
• Collaborate with cross-functional teams (Sales, Product, Content) to align strategies with overall business goals.
• Monitor, analyze, and report on campaign performance, market trends, and competitor insights to optimize ROI.
• Test and implement new growth channels and innovative marketing tactics.

Ideal Candidate Profile

• 7–10 years of experience in 

  B2B SaaS marketing

  , with a strong focus on scaling products with 

  free trial models

  .
• Proven expertise in 

  lead generation

   and performance-driven marketing campaigns across multiple channels.
• Strong knowledge of the 

  US and European markets

  , with the ability to adapt strategies for global audiences.
• Hands-on expertise in 

  SEO, SEM, paid campaigns, email automation tools, and social media management

  .
• Experience in creating and hosting 

  webinars/podcasts

   for brand awareness and lead conversion.
• Analytical mindset with the ability to translate data into actionable insights.
• Strong planning skills to manage an annual media calendar while balancing tactical execution.
• Excellent communication, collaboration, and project management skills.

What We Offer

• Opportunity to lead marketing strategy for a high-growth SaaS product.
• Collaborative and innovation-driven work environment.
• Competitive compensation with growth opportunities.