Marketing Strategist

Job Title:

Location:

Office Working Hours:

About LaFetch:

LaFetch

About the Role:

Marketing Strategist

What you'll be doing:

• Develop and execute

  end-to-end marketing strategies

  across digital, social, and offline channels.
• Conduct

  market research, consumer insights, and competitor analysis

  to inform positioning and messaging.
• Collaborate with cross-functional teams (content, performance, brand, product) to align campaigns with business objectives.
• Design

  brand campaigns, GTM strategies, and seasonal activations

  to build awareness and loyalty.
• Track and analyze KPIs to measure effectiveness, optimize ROI, and provide actionable insights.
• Identify growth opportunities through

  emerging platforms, cultural trends, and new marketing tools

  .
• Create and appear in

  fashion-led video content

  (Instagram Reels, LinkedIn posts, YouTube Shorts, etc.) to build brand relatability and authority.
• Act as both a

  strategist and on-camera storyteller

  , connecting directly with audiences through engaging, authentic content.

Desired Skills & Qualifications:

• Proven experience in

  strategic marketing, brand planning, or growth marketing

  .
• Strong understanding of

  consumer behavior, digital trends, and data-driven marketing

  .
• Excellent communication, storytelling, and presentation skills.
• Confident

  on-camera presence

  with the ability to create and deliver engaging fashion/lifestyle content.
• Deep interest in

  fashion, culture, and premium consumer brands

  .
• Analytical mindset with proficiency in

  Google Analytics, SEO/SEM, and campaign tracking tools

  .
• Ability to balance

  creative ideation with performance metrics

  .
• Experience in fashion, e-commerce, or consumer brands is a plus.

What's in it for you?

• Be part of a team building a movement around homegrown brands and premium commerce.
• Opportunity to shape marketing strategy for a

  fast-scaling premium marketplace

  .
• Work on

  high-visibility campaigns

  with direct impact on brand perception and growth.
• Exposure to

  cutting-edge marketing tools, platforms, and cultural trends

  .
• Collaborative, fast-paced environment where ideas translate into action.