Marketing Strategist

Company Vision :

StockGro is India’s leading stock market education platform with a community of over 2.5 crore market enthusiasts. StockGro equips users with trading and investing knowledge to succeed in the stock market. Whether a user is a beginner or a seasoned trader, he can learn strategies from top investment managers, practice with platform currency, and study portfolios of experts & peers. By combining experiential learning with guidance from SEBl-registered experts, StockGro has become the go-to platform for trading & investing education.

About StockGro

Founded in January 2020 by former venture capitalist Ajay Lakhotia, we’re well-funded. We are backed by some of the respected investors – General Catalyst, BITKRAFT, Roots Ventures, and the likes of Kunal Shah, Vivekananda Hallekere, Rahul Garg as Angels. We have some brilliant minds with us, working on a mission to make 400 million Indian millennials investment-ready, with Senior Executives from Sequoia, Swiggy, Glance, Airtel, Uber, and institutions like ISB, NITs, and IIMs.

Your role in our vison :

Today, most of the execution happens through creators, writers, designers, and video teams. What we now need is a strategic marketer who can refine our presence across platforms, push our product features with the right narratives, and ensure that all communication stays consistent and data-backed.

We’re looking for a Full- Stack Marketeer that sits between brand, product, growth, and performance.

Who are You?

• You have experience driving Marketing Initiatives end to end from concept to launch in Fintech domains
• Strong understanding of product positioning, feature-led marketing, and funnel thinking.
• You have the ability to craft narratives and maintain tone consistency across platforms

• Prior experience designing full-funnel marketing campaigns for Brokerages, AMCs, Wealth-tech startups is a plus.

• You excel at connecting the dots between data and strategy. In a metrics-driven environment, you can sift through high-volume user data to identify meaningful patterns and build campaigns that deliver real business impact.
• You will be required showcase excellent problem-solving & critical thinking skills; break down problems and structure solutions; work by influence, humility and honesty rather than by authority

• You have experience collaborating with performance teams and are hands-on with tools like ad platforms like Meta/Google Ad managers and CX platforms like webengage, posthog and appsflyer.

What will you do?

• Build strategic narratives around every new product feature and release to ensure feature adoption through campaigns
• Continuously refine StockGro’s brand presence across all digital and offline touchpoints while collaborating with the Head of Marketing to drive and execute key branding initiatives.
• Work closely with the performance marketing vertical to align campaign strategies with acquisition and retention goals.
• Develop deep understanding of the target consumer & product, and leverage marketing / social media strategies to drive improvement across all important business metrics