Marketing Strategist

Role Overview: As a Marketing Strategist, you will be responsible for planning and implementing marketing initiatives, specifically for SaaS products. Your role will focus on driving customer acquisition, enhancing brand visibility, and achieving product-market fit through innovative and data-driven strategies. You will have the opportunity to take ownership of strategic planning, execute comprehensive marketing campaigns, and collaborate cross-functionally to maximize profitability and market share while ensuring consistency across all marketing efforts. Key Responsibilities: - Develop and implement forward-thinking marketing strategies tailored to SaaS products, aligning with business objectives and product lifecycle goals. - Identify and prioritize target audience segments to drive engagement, customer acquisition, and product adoption. - Craft compelling value propositions and messaging frameworks to position products competitively in the market. - Conduct comprehensive research to uncover industry trends, customer pain points, and competitive insights for product differentiation. - Plan and execute data-driven demand generation initiatives across digital, email, social media, and paid advertising channels. - Focus on lead nurturing, customer retention, and reducing churn through targeted campaigns. - Design and manage multi-channel marketing campaigns in collaboration with creative and content teams. - Analyze campaign performance using analytics tools, tracking KPIs such as Customer Acquisition Cost (CAC), Lifetime Value (LTV), Return on Investment (ROI), etc. - Leverage data insights to optimize campaigns and shape future strategies. - Work closely with product management, sales, and customer success teams to ensure cohesive marketing efforts and successful product launches. - Develop and manage the marketing budget, ensuring efficient allocation and cost-effectiveness. - Provide regular reporting on expenditures and ROI to justify investments. - Stay updated on emerging SaaS marketing tools, techniques, and platforms to maintain a competitive edge. - Experiment with innovative marketing strategies and share advancements with the team to foster continuous learning and adaptation. Qualifications Required: - Masters degree in Marketing, Business Administration, or a relevant field. - 5 to 8 years of marketing experience, preferably in a product company (experience with SaaS products is highly preferred). - Proven experience in managing comprehensive marketing strategies. - Hands-on experience in planning and executing marketing strategies and campaigns. - Proficiency in CRM software and Content Management Systems. - Strong grasp of market research techniques, data analysis, and statistics methods. - Knowledge of strategic planning principles and marketing best practices. - Excellent communication, interpersonal, and presentation skills. - Analytical mindset with a focus on data-driven decision-making. - Familiarity with agile development methodologies is preferred. Additional Company Details: The organization is led by an IIM alumnus who has established it on a strong foundation of values. You will have the opportunity to work in a fast-paced environment alongside like-minded individuals, gaining exposure to new concepts and technologies. The company fosters a friendly and high-growth work environment that promotes learning and development. (Note: Job Type - Full-time) Benefits: - Health insurance - Leave encashment - Provident Fund Work Location: In person,