Marketing Specialist

Job Title: Marketing Executive Department: Marketing & Communications Location: Gandhinagar, Gujarat Reports To: Marketing Manager / Head – Medical Division Experience Required: 2–4 Years (Preferred in Pharma or Medical Devices Industry) Qualification: Bachelor's/Master’s in Marketing, Life Sciences, or related field Benefits: Bus Facility from Specific Route, Competitive Salary, Website - www.sltlmedical.com Job Overview: We are seeking a dynamic and creative Marketing Executive with prior experience in the Pharma or Medical Devices industry to support our growing medical vertical. The ideal candidate should possess a flair for content creation, artwork design coordination, and campaign execution with an understanding of technical products and regulatory considerations. This role will contribute to enhancing brand awareness, generating leads, and establishing SLTL Medical as a thought leader in laser-based medical technologies. Key Responsibilities: Content Creation & Management: Develop, write, and manage content for brochures, social media posts, product videos, and digital campaigns. Translate technical product features into patient- and doctor-friendly communication. Coordinate with subject matter experts for white papers, case studies, and blogs. Artwork & Branding: Collaborate with the design team to prepare artwork for promotional materials, packaging, trade show booths, and product manuals. Ensure brand consistency across all communication and marketing collateral. Campaign Execution: Plan and execute digital and offline campaigns for product launches, CME events, exhibitions, and webinars. Track and analyze campaign performance using tools like Google Analytics, CRM reports, etc. Market Research & Competitor Analysis: Gather insights on competitor strategies, pricing, and product positioning. Support the sales team with market trends, promotional ideas, and presentation content. Cross-functional Coordination: Work closely with R&D, regulatory, and sales teams to ensure timely delivery of marketing materials. Manage vendor interactions related to printing, video production, and media buying. Key Skills & Competencies: Experience in medical devices or pharmaceutical marketing is mandatory. Strong creative writing and visual storytelling skills. Knowledge of digital marketing platforms and tools (SEO, SEM, Email, CRM). Ability to handle artwork briefing and coordinate with design teams/agencies. Familiarity with regulatory compliance in healthcare communications. Excellent communication, time management, and organizational skills. Preferred : Prior experience with marketing surgical devices, diagnostic tools, or therapeutic lasers. Basic understanding of medical terminologies and laser applications in surgery or therapy. Knowledge of tools like Adobe Illustrator/Photoshop (not mandatory but advantageous). Why Join Us? SLTL Medical, a division of SLTL Group, pioneers laser-based surgical and therapeutic innovations. Be a part of a team that’s redefining the future of medical technology. Apply at placement@sltl.com Thanks and Regards Himani Sharma 7490055612 Show more Show less