Marketing Specialist

About KeyValue

KeyValue is a trusted product engineering partner for Start Ups & Scale Ups - unlocking their passion, developing ideas, and creating abundant value to all stakeholders in the ecosystem.

We have ideated, conceived, strategized and built some of the globe’s most innovative Fintech, Payments, Financial Services, Digital Commerce, Madtech, Edtech, Socialtech, Logistics, Blockchain, Crypto, NFT and Healthcare companies, helping them conceive, scale, pivot, and enhance their businesses.

KeyValue’s mission is to be the world’s most trusted product development hub – delivering high-value outcomes for start-ups & scale-ups – with a talented skilled team – in a thriving and inclusive culture.

As we continue to grow, we are seeking a motivated and self-driven Marketing Specialist to join our team.

What you will do:

We are looking for a passionate, strategic, and data-driven Marketing Specialist to join KeyValue. In this role, you will be responsible for developing and executing marketing strategies that align with our business goals. The ideal candidate will be proactive, energetic, and self-driven, capable of thinking from a high-level strategic perspective while being hands-on in the implementation of marketing initiatives.

Key Responsibilities

• Conduct market research and competitor analysis to identify new business opportunities, client segments, and emerging trends.
• Develop branding strategies to enhance the company’s presence across relevant ecosystems.
• Build and implement marketing campaigns, including social media (Google Ads, Meta Ads), SEO, SEM, and email marketing.
• Monitor campaign effectiveness, optimize performance, and report on ROI.
• Drive customer engagement through innovative and creative marketing approaches.
• Take ownership of the marketing budget, ensuring cost-effective and impactful use of resources.
• Collaborate with Content, Design, and Engineering teams to craft cohesive messaging, compelling storytelling, and visually consistent campaigns.

What makes you a great fit:

• Master’s degree in Marketing, Business, or related field from prestigious institutions.
• 2–4 years of experience in B2B marketing, lead generation, and brand building.
• Strong knowledge of digital marketing tools, CRM, and analytics platforms.
• Proven experience in product branding and marketing, with a strong grasp of developing and implementing effective marketing strategies.
• Up to date with digital trends, algorithm updates and best practices.
• Proven ability to design and execute campaigns that enhance visibility and attract clients.
• A self-starter with the ability to manage multiple projects and meet deadlines.
• Excellent communication, research, and storytelling skills.
• Creative mindset with a data-driven approach.