Marketing Specialist

Role Overview: As a Marketing Specialist at SCG India, you will have the responsibility of building the brand, executing demand-generation campaigns, and supporting sales with compelling narratives and tools. This role offers you the opportunity to blend innovation, sustainability, and customer value to shape SCG's image in India and beyond. Key Responsibilities: - Develop and implement marketing campaigns to enhance SCG's visibility and market positioning. - Create promotional content, case studies, and sales tools to effectively communicate SCG's value to customers. - Lead digital marketing initiatives, including social media, online campaigns, and performance tracking. - Organize customer events, trade fairs, and exhibitions to showcase SCG solutions. - Conduct market research to gain insights into customer preferences, industry trends, and competitor movements. - Collaborate with sales, technical, and product teams to align marketing activities with business goals. - Support internal and external communication programs, including employer branding initiatives. Qualifications: - Bachelor's degree in Marketing, Business, Communications, or related fields. - 4 years of experience in marketing; exposure to B2B or construction-related industries is a plus. - Strong skills in content development, communication, and project coordination. - Familiarity with digital marketing tools and analytics platforms is an advantage. - New graduates with ambition and learning agility are encouraged to apply. Additional Details: SCG in India is a part of Southeast Asia's leading industrial conglomerate, focusing on sustainable building materials, innovative construction solutions, and advanced supply-chain capabilities. The company has a strong presence in India, pioneering AAC wall manufacturing and serving as a specialized sourcing hub for ceramics, packaging, and industrial supplies. SCG is globally recognized for its sustainability leadership and consistently ranks in the top tier of ESG benchmarks, underscoring its brand promise of sustainability and innovation. This role at SCG India offers the opportunity to shape the company's brand journey in India, providing exposure to regional initiatives, cross-border collaboration, and international best practices. A marketing career at SCG presents pathways to leadership in branding, communications, and strategic business development across Asia.,