We are looking for a highly skilled Marketing Operations Manager who will also own lifecycle and retention marketing initiatives. This is a senior role with marketing KPIs at its core, while enabling strong operational collaboration across teams. The ideal candidate is analytical, process-driven, and deeply familiar with CRM automation, customer engagement strategies, and retention-focused campaigns in digital-first businesses. Key Responsibilities (KRAs) CRM Automation: Set up, optimize, and maintain automated workflows across the customer journey. Lifecycle Campaigns: Run weekly campaigns across Email, WhatsApp, and Push, driving engagement and retention. Performance Tracking: Build and share weekly dashboards covering lifecycle KPIs and retention metrics. Cross-team Leadership: Lead weekly syncs across Marketing, Product, and Growth teams, ensuring documentation of all action items. Compliance: Ensure all lifecycle campaigns and data practices comply with GDPR and privacy regulations. Requirements 6–10 years of experience in Marketing Operations, Lifecycle Marketing, or Retention Marketing, preferably in SaaS, Fintech, or subscription-driven businesses. Proven expertise in CRM platforms (HubSpot, Salesforce, Braze, Iterable, or similar). Strong command of email, push, and messaging campaign strategy & execution. Analytical skills with hands-on experience in dashboarding tools (Looker, Tableau, Data Studio, etc.). Excellent project management and stakeholder collaboration skills. Knowledge of privacy regulations (GDPR, CCPA) and compliance in customer data handling. Preferred Qualifications Experience working with customer journey mapping and retention frameworks. Familiarity with marketing automation APIs and integrations. Strong understanding of A/B testing and funnel optimization.

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Marketing Operations Manager