Marketing Manager

Location:

Type:

Experience

Work

1. Marketing Strategy & Planning:

• Define and execute the marketing roadmap aligned with organizational goals and sales targets.
• Position the company effectively in domestic and international markets.
• Identify new market opportunities, competitor movements, and emerging tech trends.

• 2. Sales Enablement & Collaboration:

• Partner with the sales team to align on GTM (Go-To-Market) strategies, ICP (Ideal Customer Profile), and messaging.
• Develop high-converting sales collateral, pitch decks, case studies, and client communications.
• Support account-based marketing (ABM) initiatives to nurture enterprise leads.

• 3. Demand Generation & Lead Nurturing:

• Lead integrated campaigns across digital, email, events, and performance marketing to generate qualified leads.
• Own and optimize the marketing funnel — from awareness to conversion.
• Leverage automation tools to manage and track campaign performance and lead nurturing

  .

• 4. Branding & Content Leadership:

• Build a consistent brand identity across all platforms and touchpoints.
• Oversee creation of engaging content — blogs, videos, whitepapers, and social media.
• Champion storytelling that connects emotionally with target audiences and differentiates the brand.

• 5. Digital Marketing & Analytics

• Oversee SEO/SEM, website performance, social media, and paid campaigns.
• Use analytics to track KPIs such as CAC, MQLs, conversion rates, and campaign ROI.
• Continuously improve campaign performance using insights and A/B testing.

• 6. Team & Budget Management:

• Build and lead a high-performing marketing team.
• Manage marketing budgets with a strong focus on cost-efficiency and measurable impact.
• Drive internal marketing to build a strong employer brand in alignment with HR.
  

Requirements

• 6+ years of progressive experience in marketing within IT services or SaaS.
• Proven success in lead generation, sales alignment, and digital marketing.
• Strong experience with CRM and marketing automation tools (e.g., HubSpot, Salesforce, Zoho).
• Exceptional communication and stakeholder management skills.
• Creative mindset with data-driven decision-making ability.
• Understanding of agile marketing and modern tech stacks is a plus.
• A strategic brain with an execution mindset.
• The ability to connect cross-functional dots — sales, marketing, delivery.
• Passion for technology and innovation.
• Leadership presence and entrepreneurial thinking.
  

How to Apply

livin@webandcrafts.com

About Us

Webandcrafts is a global IT solutions provider headquartered in Thrissur. From our origins in website development, we've evolved into a comprehensive digital services company offering custom mobility solutions, web and mobile applications, e-commerce development, and strategic digital marketing services to clients worldwide. Our talented team of developers, designers, and digital marketers has a proven track record of helping industry leaders transform and enhance their digital presence.