Marketing Manager

We are Hiring – Marketing Manager

Company:

Location:

Reporting to:

Company Overview

VW Group operates across three dynamic business verticals:

• VW Mart

  – A retail destination for quality daily essentials.

• VW Fashion

  – Trend-driven apparel and lifestyle products.

• VW Café

  – A premium café experience with signature beverages and fresh cuisine.

experienced and results-oriented Marketing Manager

Key Responsibilities

1. Strategic Planning & Execution

• Develop annual and quarterly marketing strategies for each vertical, aligned with overall business objectives.
• Plan and execute seasonal, product launch, and festive campaigns.
• Conduct market research to identify trends, competitive activities, and customer insights.

2. Brand Management

• Maintain and strengthen the individual brand identities of VW Mart, VW Fashion, and VW Café.
• Ensure brand guidelines are consistently applied across all marketing channels.
• Oversee creative development for advertising, packaging, and in-store communication.

3. Digital & Social Media Marketing

• Manage and grow the online presence of each brand across social media platforms.
• Plan and optimize paid advertising campaigns (Google Ads, Meta Ads, YouTube).
• Track and analyze campaign performance to ensure optimal ROI.

4. Customer Engagement & Events

• Design and implement customer loyalty and rewards programs.
• Organize in-store promotions, fashion events, and café experiences.
• Monitor and respond to customer feedback for continuous improvement.

5. Cross-Functional Collaboration

• Work closely with retail store managers, fashion designers, and café operations teams.
• Coordinate with vendors, creative agencies, and media partners for campaign delivery.

6. Budget & Performance Management

• Develop and manage the marketing budget for all three verticals.
• Prepare monthly performance reports with recommendations for improvement.

Qualifications & Skills

• Bachelor’s or Master’s degree in Marketing, Business Administration, or related field.
• 5–7 years of marketing experience (Retail, Fashion, or F&B industry preferred).
• Strong knowledge of offline and digital marketing channels.
• Excellent analytical, organizational, and project management skills.
• Strong creative sense combined with a data-driven approach.
• Proven ability to lead multi-brand marketing initiatives.

Performance Metrics

• Footfall growth in stores and café locations.
• Sales uplift attributed to marketing initiatives.
• Social media engagement and follower growth.
• Customer retention and loyalty program success.
• ROI on marketing campaigns.