Marketing & Visual Merchandiser

As a Marketing & Visual Merchandiser at VW Mart & Cafe, you will be tasked with implementing in-store visual merchandising strategies, planning promotional activities, and executing marketing campaigns to enhance brand visibility and drive footfall and sales across our retail outlets. Your marketing responsibilities will include planning and executing retail marketing campaigns, collaborating with the design team for creatives, coordinating with vendors and media partners, monitoring campaign performance, and driving customer engagement initiatives like loyalty programs and contests. You will also be supporting digital marketing activities such as local SEO. In terms of visual merchandising, you will be responsible for planning effective in-store displays, creating appealing product presentations and window displays, ensuring visual appeal through signage and lighting, conducting store merchandising audits, and training store staff on visual merchandising standards. To excel in this role, you should possess a strong creative and aesthetic sense, knowledge of visual merchandising techniques, hands-on experience with marketing execution in the retail industry, proficiency in design tools, excellent communication and organizational skills, and the ability to multitask and meet deadlines. Ideally, you should hold a Bachelor's degree in Marketing, Retail Management, Fashion Design, or a related field, with at least 2-4 years of experience in retail marketing and/or visual merchandising. Experience in the fashion, apparel, grocery, or lifestyle retail sector is preferred. This full-time position offers a competitive salary, employee discounts, and internal growth opportunities. The role may require frequent travel to stores across different locations and weekend/holiday working during campaigns and events. To apply for this exciting opportunity, please share your CV with the subject line "Application for Marketing profile" at gunjan.kalra@vwmart.in.,