Company Description VWMart is an alliance of VEGGIESWALA Group, dealing in Indian Grocery and Imported Grocery. It is one of the fastest-growing FOCO Model franchises providing 24-hour services. Role Description This is a full-time on-site Human Resources Associate role located in Shahabad. The HR Associate will be responsible for HR management, HR operations, training & development, and effective communication within the organization. Qualifications HR Management and HR Operations skills Experience in Human Resources (HR) and Training & Development Strong communication skills Ability to handle employee relations and recruitment processes Bachelor's degree in Human Resources or related field Knowledge of local labor laws and regulations Show more Show less
Job Title: Marketing & Visual Merchandiser Location: Hybrid Working, Base Ambala, Chandigarh, Mohali Company: VW Mart & Cafe Department: Marketing Reporting to: Marketing Manager / Retail Head Job Type: Full-Time *Job Summary* We are seeking a dynamic and creative individual to join our team as a Marketing cum Visual Merchandiser. The ideal candidate will be responsible for implementing in-store visual merchandising strategies, planning promotional activities, and executing marketing campaigns that enhance brand visibility and drive footfall and sales across our retail outlets. *Key Responsibilities* Marketing Responsibilities: 🎯Plan and execute retail marketing campaigns, including in-store promotions, local advertising, and festive events. 🎯Collaborate with the design team for posters, banners, social media creatives, and other marketing collateral. 🎯Coordinate with vendors, printing agencies, and media partners for promotional activities. 🎯Monitor and analyze campaign performance, footfall, and customer response. 🎯Drive customer engagement initiatives like loyalty programs, feedback drives, and contests. 🎯Support digital marketing activities, including local SEO and store-specific promotions. Visual Merchandising Responsibilities: 🎯Plan and implement effective in-store displays and layouts in line with brand guidelines. 🎯Create appealing product presentations and window displays to maximize customer interest and sales. 🎯Ensure proper signage, lighting, and cleanliness for visual appeal. 🎯Regularly audit store merchandising to ensure consistency and compliance. 🎯Train store staff on visual merchandising standards and product presentation. 🎯Stay updated with trends in retail VM and apply innovations in stores. *Key Skills & Competencies* 🎯Strong creative and aesthetic sense. 🎯Knowledge of visual merchandising techniques and retail display standards. 🎯Hands-on experience with marketing execution in the retail industry. 🎯Proficiency in design tools like Canva, Adobe Photoshop (preferred). 🎯Excellent communication, coordination, and organizational skills. 🎯Ability to multitask, meet deadlines, and work across departments. *Qualifications & Experience* 🎯Bachelor’s degree in Marketing, Retail Management, Fashion Design, or related field. 🎯2–4 years of experience in retail marketing and/or visual merchandising. 🎯Experience in fashion/apparel/grocery/lifestyle retail sector is preferred. *Salary & Benefits* 🎯Competitive salary as per industry standards. 🎯Employee discounts and internal growth opportunities. *Work Environment* 🎯Requires frequent travel to stores across different locations. 🎯Weekend/holiday working may be required during campaigns and events. To apply plz share the CV with the subject line as " Application for Marketing profile" at gunjan.kalra@vwmart.in
As a Marketing & Visual Merchandiser at VW Mart & Cafe, you will be tasked with implementing in-store visual merchandising strategies, planning promotional activities, and executing marketing campaigns to enhance brand visibility and drive footfall and sales across our retail outlets. Your marketing responsibilities will include planning and executing retail marketing campaigns, collaborating with the design team for creatives, coordinating with vendors and media partners, monitoring campaign performance, and driving customer engagement initiatives like loyalty programs and contests. You will also be supporting digital marketing activities such as local SEO. In terms of visual merchandising, you will be responsible for planning effective in-store displays, creating appealing product presentations and window displays, ensuring visual appeal through signage and lighting, conducting store merchandising audits, and training store staff on visual merchandising standards. To excel in this role, you should possess a strong creative and aesthetic sense, knowledge of visual merchandising techniques, hands-on experience with marketing execution in the retail industry, proficiency in design tools, excellent communication and organizational skills, and the ability to multitask and meet deadlines. Ideally, you should hold a Bachelor's degree in Marketing, Retail Management, Fashion Design, or a related field, with at least 2-4 years of experience in retail marketing and/or visual merchandising. Experience in the fashion, apparel, grocery, or lifestyle retail sector is preferred. This full-time position offers a competitive salary, employee discounts, and internal growth opportunities. The role may require frequent travel to stores across different locations and weekend/holiday working during campaigns and events. To apply for this exciting opportunity, please share your CV with the subject line "Application for Marketing profile" at gunjan.kalra@vwmart.in.,
We are Hiring – Marketing Manager Company: VW Mart | VW Fashion | VW Café Location: Hybrid (Chandigarh, Mohali, Ambala, Punjab) Reporting to: Director / Business Head Company Overview VW Group operates across three dynamic business verticals: VW Mart – A retail destination for quality daily essentials. VW Fashion – Trend-driven apparel and lifestyle products. VW Café – A premium café experience with signature beverages and fresh cuisine. We are seeking an experienced and results-oriented Marketing Manager to oversee and execute integrated marketing strategies for all three brands, ensuring consistent brand growth, customer engagement, and sales performance. Key Responsibilities 1. Strategic Planning & Execution Develop annual and quarterly marketing strategies for each vertical, aligned with overall business objectives. Plan and execute seasonal, product launch, and festive campaigns. Conduct market research to identify trends, competitive activities, and customer insights. 2. Brand Management Maintain and strengthen the individual brand identities of VW Mart, VW Fashion, and VW Café. Ensure brand guidelines are consistently applied across all marketing channels. Oversee creative development for advertising, packaging, and in-store communication. 3. Digital & Social Media Marketing Manage and grow the online presence of each brand across social media platforms. Plan and optimize paid advertising campaigns (Google Ads, Meta Ads, YouTube). Track and analyze campaign performance to ensure optimal ROI. 4. Customer Engagement & Events Design and implement customer loyalty and rewards programs. Organize in-store promotions, fashion events, and café experiences. Monitor and respond to customer feedback for continuous improvement. 5. Cross-Functional Collaboration Work closely with retail store managers, fashion designers, and café operations teams. Coordinate with vendors, creative agencies, and media partners for campaign delivery. 6. Budget & Performance Management Develop and manage the marketing budget for all three verticals. Prepare monthly performance reports with recommendations for improvement. Qualifications & Skills Bachelor’s or Master’s degree in Marketing, Business Administration, or related field. 5–7 years of marketing experience (Retail, Fashion, or F&B industry preferred). Strong knowledge of offline and digital marketing channels. Excellent analytical, organizational, and project management skills. Strong creative sense combined with a data-driven approach. Proven ability to lead multi-brand marketing initiatives. Performance Metrics Footfall growth in stores and café locations. Sales uplift attributed to marketing initiatives. Social media engagement and follower growth. Customer retention and loyalty program success. ROI on marketing campaigns.