Marketing Manager

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Job Title: Marketing Manager – Electronic Manufacturing Services (EMS)

Location: Trend Electronics Limited, Chhatrapati, Sambhajinagar.Maharashtra.

Department:

Reports to:

About Us:

Electronic Manufacturing Services (EMS)

Marketing Manager

Job Overview:

Marketing Manager

You will work closely with cross-functional teams, including sales, product development, and operations, to create targeted marketing campaigns that demonstrate the value of our services and attract new business.

Key Responsibilities:

• Marketing Strategy & Execution

• Develop and execute comprehensive marketing strategies to promote our contract manufacturing services, particularly for

  Set-top Boxes, LED TVs, Remotes

  ,

  Air conditioner PCB’s, Power adaptors

  and other custom-built electronic devices.
• Identify target markets and create tailored marketing approaches to address the needs of potential clients in industries like

  consumer electronics, telecommunications, retail, and more

  .
• Define clear marketing goals and KPIs to measure the success of campaigns and track ROI.
• Conduct market research to understand customer needs, industry trends, and competitor activities.

• Brand Development & Positioning

• Create and maintain a strong brand identity that reflects our expertise in electronic manufacturing and custom solutions.
• Develop compelling messaging that highlights the benefits of our EMS offerings, such as product quality, cost efficiency, and quick turnaround time.
• Position the company as a leader in contract manufacturing for electronic products, emphasizing our ability to deliver tailored solutions to meet customer specifications.

• Lead Generation & Sales Enablement

• Design and implement lead generation strategies through targeted campaigns (SEO, SEM, email marketing, webinars, etc.).
• Develop marketing materials, including case studies, brochures, and presentations, that showcase our successful projects and capabilities.
• Work closely with the sales team to create compelling sales collateral and ensure alignment between marketing and sales efforts.
• Provide the sales team with the tools and content they need to convert prospects into clients, such as ROI calculators and solution briefs.

• Digital Marketing & Online Presence

• Optimize the company’s website and digital channels to generate leads and drive awareness of our EMS offerings.
• Manage digital marketing campaigns across Google Ads, LinkedIn, and other relevant platforms to increase visibility and attract potential B2B clients.
• Monitor and analyze web traffic, conversion rates, and other performance metrics to continuously improve digital marketing efforts.
• Use social media and content marketing to engage industry professionals, build relationships, and promote our capabilities.

• Product Launches & Custom Solutions Promotion

• Plan and execute marketing campaigns for the launch of new products and services, including custom-built solutions for clients in need of tailored electronics.
• Promote the flexibility and innovation of our EMS capabilities, such as customized designs and flexible manufacturing processes.
• Support product development teams by ensuring marketing efforts reflect the latest technological advancements in our manufacturing capabilities.

• Customer Engagement & Relationship Management

• Build and nurture long-term relationships with existing clients to encourage repeat business and referrals.
• Organize webinars, trade shows, and industry events to showcase our manufacturing capabilities and establish thought leadership.
• Create and manage customer newsletters to keep clients informed about new services, industry trends, and company updates.

• Market Analysis & Reporting

• Conduct regular analysis of market trends, customer preferences, and competitive intelligence to identify new opportunities for growth.
• Analyze the success of marketing campaigns and make data-driven decisions to optimize future efforts.
• Provide regular reports on marketing performance, lead generation, and customer acquisition metrics to senior management.

Qualifications:

• Education:

• Bachelor’s degree in

  Marketing, Business Administration, Electronics Engineering

  , or a related field.
• A Master’s degree or certifications in

  Digital Marketing, EMS Industry

  , or

  Project Management

  would be a plus.

• Experience:

• 7+ years of marketing experience, with at least

  4 years in the EMS industry or electronics manufacturing

  .
• Proven success in developing B2B marketing strategies and campaigns for contract manufacturing services, ideally for

  consumer electronics, telecom, or retail sectors

  .
• Experience in product marketing, lead generation, and digital marketing strategies.
• Familiarity with manufacturing processes, including custom design, prototyping, and assembly of electronic devices.

• Skills:

• Strong understanding of the

  EMS industry

  , including contract manufacturing of electronics.
• Excellent written and verbal communication skills, with the ability to simplify complex technical information.
• Proficiency in

  digital marketing tools

• Strong project management skills, with the ability to manage multiple initiatives and deadlines.
• Analytical mindset with a focus on data-driven decision-making.
• Ability to collaborate across departments, including sales, engineering, and operations.

• Other Requirements:

• Willingness to travel for industry events, client meetings, and trade shows.
• Ability to work in a fast-paced, results-driven environment.

What We Offer:

• Competitive salary and comprehensive benefits package.
• Opportunities for career growth in a rapidly growing and innovative industry.
• A collaborative and inclusive work environment.
• Exposure to cutting-edge technologies and the latest advancements in electronics manufacturing.

Interested Candidate - send CV on rajendra.shende@trendelectronics.in