Here’s a tailored Marketing Manager Job Description for an Electronic Manufacturing Services (EMS) company that specializes in contract manufacturing for products like Set-top boxes, LED TVs, Remotes, and other custom-built electronic equipment . The focus is on emphasizing B2B marketing, custom manufacturing services, and building strong relationships with clients. ------------------------------------------------------------------------------------------------------- Job Title: Marketing Manager – Electronic Manufacturing Services (EMS) Location: Trend Electronics Limited, Chhatrapati, Sambhajinagar.Maharashtra. Department: Marketing Reports to: Managing Director / VP About Us: Trends Electronics is a premier Electronic Manufacturing Services (EMS) provider specializing in contract manufacturing solutions for leading brands in the consumer electronics sector. Our services include the manufacturing of Set-top boxes , LED TVs , Remotes , Air conditioner PCB, Power Adaptors and other custom-built electronic equipment , located at Chhatrapati Sambhajinagar, Maharashtra India ( Formerly Aurangabad ) With a strong focus on quality, innovation, and customer satisfaction, we provide end-to-end solutions from product design to assembly and final testing. We are looking for a proactive and strategic Marketing Manager to help drive growth, expand our client base, and increase brand awareness within the EMS and contract manufacturing industry. Job Overview: As the Marketing Manager , you will be responsible for driving the marketing strategy for our EMS offerings, focusing on contract manufacturing of electronics like set-top boxes, LED TVs, remotes, Air conditioner PCB, Power Adaptors and custom-built devices. This position requires both technical understanding and strong marketing acumen to effectively promote our services to potential clients in the consumer electronics, telecommunications, and retail industries. You will work closely with cross-functional teams, including sales, product development, and operations, to create targeted marketing campaigns that demonstrate the value of our services and attract new business. Key Responsibilities: Marketing Strategy & Execution Develop and execute comprehensive marketing strategies to promote our contract manufacturing services, particularly for Set-top Boxes, LED TVs, Remotes , Air conditioner PCB’s, Power adaptors and other custom-built electronic devices. Identify target markets and create tailored marketing approaches to address the needs of potential clients in industries like consumer electronics, telecommunications, retail, and more . Define clear marketing goals and KPIs to measure the success of campaigns and track ROI. Conduct market research to understand customer needs, industry trends, and competitor activities. Brand Development & Positioning Create and maintain a strong brand identity that reflects our expertise in electronic manufacturing and custom solutions. Develop compelling messaging that highlights the benefits of our EMS offerings, such as product quality, cost efficiency, and quick turnaround time. Position the company as a leader in contract manufacturing for electronic products, emphasizing our ability to deliver tailored solutions to meet customer specifications. Lead Generation & Sales Enablement Design and implement lead generation strategies through targeted campaigns (SEO, SEM, email marketing, webinars, etc.). Develop marketing materials, including case studies, brochures, and presentations, that showcase our successful projects and capabilities. Work closely with the sales team to create compelling sales collateral and ensure alignment between marketing and sales efforts. Provide the sales team with the tools and content they need to convert prospects into clients, such as ROI calculators and solution briefs. Digital Marketing & Online Presence Optimize the company’s website and digital channels to generate leads and drive awareness of our EMS offerings. Manage digital marketing campaigns across Google Ads, LinkedIn, and other relevant platforms to increase visibility and attract potential B2B clients. Monitor and analyze web traffic, conversion rates, and other performance metrics to continuously improve digital marketing efforts. Use social media and content marketing to engage industry professionals, build relationships, and promote our capabilities. Product Launches & Custom Solutions Promotion Plan and execute marketing campaigns for the launch of new products and services, including custom-built solutions for clients in need of tailored electronics. Promote the flexibility and innovation of our EMS capabilities, such as customized designs and flexible manufacturing processes. Support product development teams by ensuring marketing efforts reflect the latest technological advancements in our manufacturing capabilities. Customer Engagement & Relationship Management Build and nurture long-term relationships with existing clients to encourage repeat business and referrals. Organize webinars, trade shows, and industry events to showcase our manufacturing capabilities and establish thought leadership. Create and manage customer newsletters to keep clients informed about new services, industry trends, and company updates. Market Analysis & Reporting Conduct regular analysis of market trends, customer preferences, and competitive intelligence to identify new opportunities for growth. Analyze the success of marketing campaigns and make data-driven decisions to optimize future efforts. Provide regular reports on marketing performance, lead generation, and customer acquisition metrics to senior management. Qualifications: Education: Bachelor’s degree in Marketing, Business Administration, Electronics Engineering , or a related field. A Master’s degree or certifications in Digital Marketing, EMS Industry , or Project Management would be a plus. Experience: 7+ years of marketing experience, with at least 4 years in the EMS industry or electronics manufacturing . Proven success in developing B2B marketing strategies and campaigns for contract manufacturing services, ideally for consumer electronics, telecom, or retail sectors . Experience in product marketing, lead generation, and digital marketing strategies. Familiarity with manufacturing processes, including custom design, prototyping, and assembly of electronic devices. Skills: Strong understanding of the EMS industry , including contract manufacturing of electronics. Excellent written and verbal communication skills, with the ability to simplify complex technical information. Proficiency in digital marketing tools Strong project management skills, with the ability to manage multiple initiatives and deadlines. Analytical mindset with a focus on data-driven decision-making. Ability to collaborate across departments, including sales, engineering, and operations. Other Requirements: Willingness to travel for industry events, client meetings, and trade shows. Ability to work in a fast-paced, results-driven environment. What We Offer: Competitive salary and comprehensive benefits package. Opportunities for career growth in a rapidly growing and innovative industry. A collaborative and inclusive work environment. Exposure to cutting-edge technologies and the latest advancements in electronics manufacturing. Interested Candidate - send CV on rajendra.shende@trendelectronics.in