Marketing Manager

Job Overview

Senior Manager – Marketing

Key Responsibilities

Brand Leadership

• Lead the development and positioning of multiple brands/projects across the portfolio.
• Define and implement brand architecture, tone, and personality to ensure consistency across all communication channels.
• Monitor brand health metrics and optimize strategies based on insights and performance data.

Campaign Management

• Conceptualize and execute end-to-end 360° marketing campaigns across online and offline channels.
• Drive creative direction while aligning with business objectives and commercial relevance.
• Collaborate with creative and media teams to deliver integrated and impactful campaigns.

Media Strategy & Budget Ownership

• Oversee media strategy, planning, and buying across digital, print, and broadcast platforms.
• Manage and allocate the marketing budget efficiently to deliver strong ROI.
• Negotiate with vendors and agencies to achieve cost-effective outcomes without compromising quality.

Cross-functional Collaboration

• Work closely with internal teams (product, sales, design) and external partners (agencies, media) to deliver successful marketing programs.
• Ensure alignment across stakeholders to maximize campaign effectiveness and brand coherence.

Market Intelligence & Insights

• Continuously monitor market trends, consumer behavior, and competitor activities.
• Translate insights into actionable marketing strategies to maintain competitive advantage.

Qualifications & Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field. MBA preferred.
• 6–10 years of progressive experience in brand and marketing roles, preferably Real estate industry.
• Proven track record in brand building, integrated campaign execution, and media management.
• Strong analytical mindset with experience using insights and data to inform strategy.
• Excellent leadership, communication, and negotiation skills.
• Creative thinker with a passion for storytelling and innovation.