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Marketing Manager

10 years

0 Lacs

Posted:1 day ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Job Overview

Senior Manager – Marketing


Key Responsibilities

Brand Leadership

  • Lead the development and positioning of multiple brands/projects across the portfolio.
  • Define and implement brand architecture, tone, and personality to ensure consistency across all communication channels.
  • Monitor brand health metrics and optimize strategies based on insights and performance data.

Campaign Management

  • Conceptualize and execute end-to-end 360° marketing campaigns across online and offline channels.
  • Drive creative direction while aligning with business objectives and commercial relevance.
  • Collaborate with creative and media teams to deliver integrated and impactful campaigns.

Media Strategy & Budget Ownership

  • Oversee media strategy, planning, and buying across digital, print, and broadcast platforms.
  • Manage and allocate the marketing budget efficiently to deliver strong ROI.
  • Negotiate with vendors and agencies to achieve cost-effective outcomes without compromising quality.

Cross-functional Collaboration

  • Work closely with internal teams (product, sales, design) and external partners (agencies, media) to deliver successful marketing programs.
  • Ensure alignment across stakeholders to maximize campaign effectiveness and brand coherence.

Market Intelligence & Insights

  • Continuously monitor market trends, consumer behavior, and competitor activities.
  • Translate insights into actionable marketing strategies to maintain competitive advantage.

Qualifications & Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or a related field. MBA preferred.
  • 6–10 years of progressive experience in brand and marketing roles, preferably Real estate industry.
  • Proven track record in brand building, integrated campaign execution, and media management.
  • Strong analytical mindset with experience using insights and data to inform strategy.
  • Excellent leadership, communication, and negotiation skills.
  • Creative thinker with a passion for storytelling and innovation.

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