Job
Description
Company Description Tangence India is a full-stack digital marketing agency and a subsidiary of Tangence Inc. With 22+ years of experience, we are a team of intelligent, diligent, and creative individuals who believe in delivering work that speaks for itself. Role Description This is a full-time role for a Marketing Manager at Tangence India. The Growth Marketing Manager will be responsible for overseeing marketing campaigns, analyzing marketing data, managing projects, utilizing web analytics, and implementing marketing automation strategies. Location : Noida Working Hours : 4:30 PM – 1:30 AM IST (to align with US business hours) Experience : 3 to 7 Years Role and Responsibilities Objective: Generate high-quality leads from large enterprises and mid-market companies in the US market through various digital marketing channels. Strategy Development Develop and implement comprehensive digital marketing strategies tailored to the US B2B audience. Identify and evaluate new digital marketing opportunities and channels with a focus on US-based platforms and trends. Campaign Management Plan and execute digital marketing campaigns across multiple channels including SEO, social media, performance marketing, and email marketing. Oversee the creation of marketing content ensuring it aligns with Tangence's brand voice and appeals to the US audience. Monitor and optimize campaign performance for maximum return on investment. Social Media Manage and grow presence on social media platforms popular in the US (LinkedIn, Twitter/X, Facebook, etc.). Create platform-specific strategies to engage and attract US-based professionals and decision-makers. Performance Marketing Lead performance marketing efforts including PPC, display advertising, and retargeting campaigns focused on the US market. Continuously track and refine campaign performance using key analytics. Website Management Oversee website design and updates to ensure relevance and appeal to US-based visitors. Conduct regular UX and SEO audits to support inbound lead generation from the US region. Analytics and Reporting Use analytics tools like Google Analytics, HubSpot, and SEMrush to track key performance metrics. Deliver regular insights and performance reports to management, tailored to US campaign data and behavior. Collaboration Collaborate closely with US sales teams, creative, and content departments to align strategies and messaging. Manage communication with US-based vendors, partners, or agencies when required. Qualifications Bachelor's degree in Marketing, Business, or a related field. Proven experience in digital marketing with a focus on lead generation for B2B services targeting the US market . Strong knowledge of SEO, social media, performance marketing, and website development. Proficient in digital tools like Google Analytics, HubSpot, SEMrush, LinkedIn Campaign Manager, etc. Excellent analytical, organizational, and project management skills. Strong communication and interpersonal abilities. Prior experience in US market lead generation is a must-have . Show more Show less
