Marketing Manager

Location: Gurgaon

Experience: 4–6 Years

Industry: Finance and Accounts B2B and B2C

What We’re Looking For

We’re on the hunt for a dynamic Marketing Manager who thrives at the intersection of creativity and performance. This individual will lead

our marketing efforts to drive visibility, brand leadership, and business growth through integrated, high-impact strategies. The ideal

candidate will bring a strong background in B2B and B2C marketing—preferably in the finance and accounts sector—paired with a deep

understanding of digital channels, content marketing, and demand generation.

Key Responsibilities

Growth Marketing & Campaigns

• Design and execute multi-channel marketing campaigns to drive qualified leads and revenue pipeline.

• Own funnel performance, lead nurturing, and marketing ROI.

Social Media & Content Strategy

• Manage content planning and execution with a focus on LinkedIn.

• Grow our social presence organically and boost engagement with compelling narratives.

Branding & Industry Recognition

• Enhance brand visibility through PR initiatives, award nominations, and strategic partnerships.

• Maintain a consistent and impactful brand voice across all touchpoints.

SEO & Website Management

• Oversee website content and SEO to improve traffic and discoverability.

• Partner with designers/developers to optimize UX and landing page performance.

Lead Funnel Management

• Build and manage lead capture systems and gated content strategies.

• Ensure seamless CRM integration for tracking and nurturing leads.

Event Marketing

• Lead strategy and execution for webinars, conferences, and thought leadership events.

• Leverage events for brand visibility and lead generation.

Market Positioning & Messaging

• Craft compelling narratives aligned with business priorities and market trends.

• Position the brand as a leader in the finance & accounts space.

Analytics & Insights

• Track and report on campaign performance, social metrics, and SEO health.

• Derive actionable insights to refine strategy and drive outcomes.

Must-Have Qualifications

• 4–6 years of experience in B2B marketing; finance and accounts sector preferred.

• Proven expertise in growth marketing, lead generation, and content-led campaigns.

• Demonstrated success in social media growth, especially LinkedIn, and brand development.

• Proficiency with SEO tools, Google Analytics, and reporting dashboards.

• Strong communication, storytelling, and creative brief development skills.

Core Skills

Growth Marketing • Performance Campaigns • Social Media Strategy • Content Marketing • Lead Generation • SEO Optimization • Google

Analytics • Brand Building • Award Submissions • Campaign Reporting • B2B Marketing