Marketing Manager

Department:

Reports To:

Location

Role Overview

The Role

Key Responsibilities

• Brand Strategy & Positioning
• Develop and implement annual brand marketing calendar for Eatopia across all online channels.
• Build positioning strategies around 100% Clean Snacking and health-focused messaging.
• Work closely with design & content teams for packaging communication and creative campaigns.
• E-commerce & Quick Commerce Marketing
• Plan and execute platform-specific campaigns (Amazon Great Indian Festival, Flipkart BBD, Blinkit Weekend Sale, Zepto Payday Sale)
• Negotiate with platforms for visibility slots, banner ads, sampling campaigns, and cross-promotions.
• Track platform spends vs ROI and optimize promotional investments.
• Ensure strong product content, SEO optimization, and review/rating improvements on Amazon/Flipkart.
• Digital Marketing & Consumer Acquisition
• Lead performance marketing (Meta Ads, Google Ads, Influencer campaigns, SEO).
• Plan UGC (User Generated Content), influencer tie-ups, and community building.
• Manage website marketing campaigns including email, WhatsApp, and loyalty programs.
• Track CAC (Customer Acquisition Cost), Repeat Purchase Rate, CTR, and ROAS.
• Promotions & Trade Schemes
• Design and roll out monthly promotions (discounts, bundles, BOGOs, flash sales).
• Ensure Internal Order (IO) approvals for promotions, trade schemes, and digital spends.
• Track scheme performance vs. budget vs. claim settlements in coordination with Finance.
• Market Research & Consumer Insights
• Conduct competitor benchmarking for pricing, promotions, and new product launches.
• Gather consumer insights from online reviews, surveys, and focus groups.
• Share inputs with NPD team for new product pipeline.
• Analytics & Reporting
• Own Marketing KPIs dashboard (Power BI/Excel) Spend vs. Sales, ROAS, CAC, GMV uplift.
• Run monthly performance reviews with leadership and cross-functional teams.
• Track SKU/platform-level marketing ROI.
  

Key Deliverables (KPIs)

Ideal Profile

Qualifications & Skills

• Education: MBA in Marketing or related field.
• Experience: 5-10 years in FMCG/D2C/E-commerce marketing.
• Strong knowledge of digital performance marketing, e-commerce trade marketing, and influencer strategy.
• Proficiency in Excel, Power BI, and campaign management tools.
• Excellent negotiation skills for platform visibility & promotions.
• Analytical mindset with creativity to drive consumer love.
  

What's on Offer?

• Opportunity within a company with a solid track record of performance
• Work alongside & learn from best in class talent
• Join a market leader within FMCG