Marketing Manager

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Who we Are:

Digital Health News (DHN) is Indias first dedicated digital health news platform, delivering HealthTech news, insights, trends, and policy updates. Established by industry-recognized HealthTech leaders, DHN is more than just a media platform is an ecosystem driving innovation and collaboration in digital health. Our initiatives include DHN Forums, DHN HealthTech Innovation Challenge, DHN and CHIME India Surveys, DHN Podcasts and many more all aimed at shaping the future of healthcare. With a mission to empower healthcare stakeholders across the globe, DHN provides actionable insights that enable success in the evolving digital health landscape. At DHN, we are committed to advancing India’s digital health journey and creating a platform where healthcare innovation thrives.

Position Overview

We are looking for a creative and strategic Marketing person to join our team. This role requires someone passionate about healthcare innovation and adept at using digital platforms to grow brand presence and audience engagement. The ideal candidate will manage end-to end digital marketing initiatives for DHN, from strategy to execution, aligning campaigns with our content, events, and thought-leadership goals.

Key Responsibilities

• Digital Strategy & Execution: Design and execute integrated digital marketing strategies to increase brand awareness, website traffic, and lead generation across multiple channels (web, email, social media, search, events).

• Content Marketing: Collaborate with editorial and insights teams to promote news articles, reports, podcasts, and events. Create campaigns highlighting DHN’s unique value.

• Social Media Management: Manage and grow DHN’s social media presence (LinkedIn, Twitter, YouTube, etc.), ensuring timely posting, audience engagement, and follower growth.

• Performance Marketing: Plan and manage paid campaigns (Google Ads, LinkedIn Ads) with a focus on ROI and lead generation.

• SEO/SEM & Analytics: Lead SEO and SEM efforts to optimize website performance. Monitor KPIs and provide reports to leadership, ensuring data-driven decisions.

• Event Promotion: Drive digital campaigns to promote DHN Forums, webinars, innovation challenges, and other events.

• Partnership & Outreach: Support cross-functional outreach efforts to engage industry leaders, partners, and advertisers.

Required Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field; MBA preferred. • 3–6 years of experience in digital marketing, preferably in media, healthcare, or HealthTech domains.

• Strong understanding of SEO/SEM, performance marketing, marketing automation, and analytics platforms.

• Proven experience in social media growth, content amplification, and campaign execution.

• Excellent communication and creative storytelling skills, with the ability to translate technical concepts into engaging content.

• Proficient in tools such as Google Analytics, Google Ads, LinkedIn Campaign Manager, and CRM systems.

Why DHN?

• Competitive compensation and performance incentives.

• Opportunity to join- The most reputed, fastest growing Digital Health news media organization founded by US based HealthTech Industry recognized leaders.

• Highly dynamic, supportive, team spirit culture enabling you to take new initiatives and experiment with new ideas.

• Build a fast growing, long lasting and rewarding career. If you’re a driven professional eager to shape the future of HealthTech, we’d love to hear from you!