Marketing Manager

OBJECTIVES OF THIS ROLE: -

• Identify target audiences, and develop marketing plans ,leveraging internal support and driving collaboration
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies

ROLES AND RESPONSIBILITES: -

• Develop and execute comprehensive retail marketing strategies to drive store traffic. Collaborate with cross-functional teams to create compelling in-store promotions, displays, and campaigns
• Conduct market research to understand consumer behavior, industry trends, plan and implement product launches, ensuring effective communication and promotion
• Manage the creation of marketing collateral, including signage, displays, and promotional materials
• Oversee digital marketing initiatives, including social media campaigns and email marketing, to drive online and offline traffic
• Analyze sales data and customer insights to optimize marketing strategies and improve campaign performance
• Collaborate with retail teams to ensure brand consistency and enhance the overall customer experience
• Monitor and report on the effectiveness of marketing campaigns, providing insights and recommendations for improvement
• Stay informed about retail industry trends, emerging technologies, and best practices in marketing

REQUIRED SKILLS AND QUALIFICATIONS: -

· Excellent written and verbal communication skills

· Familiarity with retail software and analytics tools

· Strong understanding of retail operations, merchandising, and customer behavior

· Bachelor’s degree (or equivalent) in marketing, business, or related field

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹40,000.00 per month

Benefits:

• Cell phone reimbursement
• Flexible schedule
• Health insurance
• Internet reimbursement
• Paid time off
• Provident Fund

Ability to commute/relocate:

• Annur, Tamil Nadu: Reliably commute or planning to relocate before starting work (Required)

Experience:

• MARKETING : 3 years (Required)

Willingness to travel:

• 50% (Required)

Work Location: In person