Marketing Manager

Marketing Manager – Roles & Responsibilities (Hotel Magnus)Primary Role

To drive brand visibility, increase revenue through strategic marketing initiatives, and enhance hotel presence across digital and offline channels.

Key Responsibilities

1. Marketing Strategy & Planning

• Develop and execute annual and monthly marketing plans aligned with hotel business goals.
• Conduct market research to identify new opportunities, audience segments, and competitor activities.
• Prepare marketing budgets and ensure cost-effective execution.

2. Digital Marketing & Online Presence

• Manage the hotel’s online visibility across social media, website, Google, and OTA platforms.
• Plan and run digital campaigns (SEO, social media marketing, paid ads).
• Track and analyze online performance and generate regular MIS reports.
• Oversee online reputation management (Google reviews, TripAdvisor, Booking.com, etc.).

3. Branding & Promotions

• Maintain consistent brand image across all communication and advertising.
• Create marketing collaterals – brochures, banners, flyers, menus, videos, etc.
• Plan and execute special promotions, festival campaigns, seasonal offers, and thematic events.

4. Business Development

• Establish and maintain relationships with corporate clients, travel agencies, event planners, and institutional partners.
• Identify and develop new business segments to increase banquet, room sales, and F&B revenue.
• Support the sales team with lead generation and conversion strategies.

5. Guest Engagement & Experience

• Create loyalty programs, guest retention activities, and referral promotions.
• Coordinate guest feedback systems and implement improvement initiatives.
• Monitor customer trends to enhance the hotel product and services.

6. Public Relations & Events

• Manage press releases, media communication, and influencer collaborations.
• Organize hotel events, product launches, and networking meets to boost market presence.
• Represent the hotel at trade fairs, industry events, and community activities.

7. Coordination with Internal Departments

• Work closely with F&B, Banquet, Reservations, Operations, and Creative teams to ensure smooth execution of campaigns.
• Provide training and guidance to operational teams on promotional updates and brand standards.

8. Reporting & Performance Analysis

• Monitor ROI of campaigns and marketing spends.
• Submit monthly marketing performance reports and improvement recommendations to management.
• Track competition pricing, promotions, and market shifts.

Required Skills (Optional Section)

• Strong knowledge of hospitality marketing
• Digital marketing expertise
• Creative content development
• Excellent communication and negotiation skills
• Data-driven decision making

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹40,000.00 per month

Benefits:

• Cell phone reimbursement
• Food provided
• Provident Fund

Work Location: In person