Marketing Manager

• Marketing Strategy Development:
• Develop and execute comprehensive marketing strategies aligned with the company’s objectives and vision.
• Identify and leverage market trends to design innovative campaigns that drive brand awareness, customer engagement, and sales growth.
• Oversee the creation and implementation of marketing plans, including digital, print, social media, and PR initiatives.
• Branding & Positioning:
• Ensure consistent and clear branding across all marketing channels, establishing a strong market position for the company.
• Define and communicate the company’s brand values, ensuring they resonate with target audiences and create a lasting brand identity.
• Ensure all marketing materials, campaigns, and communications align with the brand's vision and objectives.
• Market Research & Trend Analysis:
• Continuously monitor market trends, customer behavior, and competitor strategies to ensure the company remains competitive.
• Conduct research and analysis to understand customer needs, pain points, and preferences, using insights to inform marketing strategies.
• Stay updated with the latest marketing tools, techniques, and industry developments to maintain a cutting-edge approach.
• Relationship Management & Partnerships:
• Build and maintain strong relationships with key stakeholders, including media outlets, influencers, partners, and customers.
• Develop partnerships that drive brand value, increase market exposure, and create new business opportunities.
• Oversee public relations and media strategies, working closely with PR agencies to ensure positive brand visibility.
• Customer Engagement & Communication:
• Lead customer engagement initiatives, ensuring that communication is prompt, clear, and aligned with customer needs and expectations.
• Foster a customer-centric culture, ensuring the marketing team is focused on building lasting relationships and delivering exceptional customer experiences.
• Oversee content creation and communication channels, ensuring timely and impactful messaging.
• Social Media & Digital Marketing:
• Develop and implement a strong digital marketing strategy, utilizing platforms such as social media, websites, blogs, and email marketing to engage customers.
• Monitor and optimize social media channels to maximize engagement and brand presence.
• Use analytics tools to track and measure the effectiveness of digital campaigns, adjusting strategies to improve performance.
• Print Media & Traditional Marketing:
• Oversee print media campaigns, ensuring they align with the overall marketing strategy and reach the appropriate target audience.
• Manage the production and distribution of print materials such as brochures, catalogs, advertisements, and other marketing collateral.
• Futuristic Mind-set & Innovation:
• Drive a forward-thinking, innovative approach to marketing, always looking for new ways to engage customers, enhance brand loyalty, and create meaningful experiences.
• Foster a learning culture within the marketing team, encouraging ongoing skill development and knowledge sharing.
• Analysis & Reporting:
• Regularly analyse marketing performance data and generate insights to optimize strategies and achieve better results.
• Provide regular reports on marketing performance, including ROI, campaign effectiveness, customer acquisition, and retention metrics.
• Use data to identify areas for improvement and propose actionable recommendations.
• Leadership & Team Management:
• Lead and mentor the marketing team, ensuring they are motivated, skilled, and aligned with company goals.
• Oversee the recruitment, training, and development of marketing staff to ensure they have the necessary skills and knowledge.
• Foster a collaborative, high-performance culture within the marketing department.

Job Type: Full-time

Pay: ₹40,000.00 - ₹450,000.00 per month

Benefits:

• Provident Fund

Schedule:

• Day shift
• Morning shift

Supplemental Pay:

• Overtime pay
• Performance bonus

Work Location: In person