Search Engine Optimization Specialist

Company Description

Craftroots is a unique platform that showcases the best craftsmanship from Gujarat, initiated by Gramshree. Our mission is to revive, preserve, and share the craft traditions of Gujarat with the world, empowering artisans by connecting them to our resources, tools, and network of partner members. We meet Fair Trade Certification and Craft Mark Certification Standards. At Craftroots, we collaborate with artisans, NGOs, SHGs, cooperatives, businesses, educational institutions, and individual experts to promote over a dozen craft forms.

Role Description

This is a full-time on-site role for a Search Engine Optimization (SEO) Specialist located in Ahmedabad. The SEO Specialist will be responsible for conducting keyword research, performing SEO audits, building and managing links, analyzing web analytics, and optimizing on-page SEO. The role involves daily tasks such as monitoring website performance, implementing SEO strategies, and collaborating with the content team to ensure SEO best practices are met.

Qualifications

• Proficiency in Keyword Research and On-Page SEO
• Experience in conducting SEO Audits and Link Building
• Familiarity with Web Analytics tools
• Excellent analytical and problem-solving skills
• Strong communication and collaboration skills
• Ability to work independently and manage multiple tasks
• Experience in the craft or e-commerce industry is a plus
• Bachelor's degree in Marketing, Business, IT, or related field