Search Engine Optimization Specialist

3 years

0 Lacs

Posted:7 hours ago| Platform: Linkedin logo

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Job Type

Full Time

Job Description

Job Title: SEM Expert

Experience Required:

Employment Type:

Location:


Job Summary

SEM Expert


Key Responsibilities

  • Plan, execute, and optimize

    SEM campaigns

    on Google Ads and social media platforms.
  • Conduct keyword research, ad copy creation, audience targeting, and bid management.
  • Monitor campaign performance and optimize for KPIs such as CTR, CPC, CPA, and conversions.
  • Implement and manage tracking and conversion setup using

    Google Tag Manager (GTM)

    .
  • Analyze performance data and user behavior using

    Google Analytics 4 (GA4)

    .
  • Prepare regular performance reports with insights and optimization recommendations.
  • Manage and optimize

    social media ad campaigns

    across platforms such as Meta (Facebook/Instagram), LinkedIn, and others.
  • Perform A/B testing on ads, creatives, audiences, and landing pages.
  • Ensure adherence to platform policies and best practices.
  • Collaborate with internal teams such as content, design, and web development to improve campaign performance.


Required Skills & Qualifications

·   Minimum 3 years of full-time, relevant SEM experience.

·   Freelancing, part-time, or project-based experience will not be considered as valid experience.


  • Strong expertise in

    Google Ads

    (Search, Display, Remarketing, and Performance Max).
  • Proven experience in

    social media advertising

    .
  • Working knowledge of

    Google Tag Manager (GTM)

    for tracking and conversion implementation.
  • Strong analytical skills using

    Google Analytics 4 (GA4)

    .
  • Experience with conversion tracking, funnels, and attribution models.
  • Ability to analyze data and translate insights into action.
  • Good communication and stakeholder coordination skills.


Preferred Qualifications

  • Google Ads or Analytics certifications.
  • Experience managing medium to high budget campaigns.
  • Familiarity with landing page optimization and CRO best practices.


please share your resume on operations@qasolvers.com

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