Conduct SEO audits, keyword research, and competitor analysis. Optimize content and implement on-page/off-page strategies. Build ethical backlinks, monitor performance via SEO tools, and collaborate with tech teams for SEO improvements.
Edit raw footage into polished videos for marketing, social media, events, or internal use. Add music, sound effects, graphics, and visual effects. Collaborate with the content, design, and marketing teams to meet project goals. Ensure logical sequencing and smooth transitions. Optimize videos for different platforms (YouTube, Instagram, etc.). Stay updated with video trends and editing tools. Proficiency in Adobe Premiere Pro, After Effects, Final Cut Pro, or similar tools. Strong sense of visual storytelling and timing. Attention to detail and ability to meet deadlines. Basic knowledge of color correction and sound design is a plus. Job Type: Full-time Pay: ₹25,000.00 - ₹30,000.00 per month Schedule: Day shift Morning shift Work Location: In person
Marketing Strategy Development: Develop and execute comprehensive marketing strategies aligned with the company’s objectives and vision. Identify and leverage market trends to design innovative campaigns that drive brand awareness, customer engagement, and sales growth. Oversee the creation and implementation of marketing plans, including digital, print, social media, and PR initiatives. Branding & Positioning: Ensure consistent and clear branding across all marketing channels, establishing a strong market position for the company. Define and communicate the company’s brand values, ensuring they resonate with target audiences and create a lasting brand identity. Ensure all marketing materials, campaigns, and communications align with the brand's vision and objectives. Market Research & Trend Analysis: Continuously monitor market trends, customer behavior, and competitor strategies to ensure the company remains competitive. Conduct research and analysis to understand customer needs, pain points, and preferences, using insights to inform marketing strategies. Stay updated with the latest marketing tools, techniques, and industry developments to maintain a cutting-edge approach. Relationship Management & Partnerships: Build and maintain strong relationships with key stakeholders, including media outlets, influencers, partners, and customers. Develop partnerships that drive brand value, increase market exposure, and create new business opportunities. Oversee public relations and media strategies, working closely with PR agencies to ensure positive brand visibility. Customer Engagement & Communication: Lead customer engagement initiatives, ensuring that communication is prompt, clear, and aligned with customer needs and expectations. Foster a customer-centric culture, ensuring the marketing team is focused on building lasting relationships and delivering exceptional customer experiences. Oversee content creation and communication channels, ensuring timely and impactful messaging. Social Media & Digital Marketing: Develop and implement a strong digital marketing strategy, utilizing platforms such as social media, websites, blogs, and email marketing to engage customers. Monitor and optimize social media channels to maximize engagement and brand presence. Use analytics tools to track and measure the effectiveness of digital campaigns, adjusting strategies to improve performance. Print Media & Traditional Marketing: Oversee print media campaigns, ensuring they align with the overall marketing strategy and reach the appropriate target audience. Manage the production and distribution of print materials such as brochures, catalogs, advertisements, and other marketing collateral. Futuristic Mind-set & Innovation: Drive a forward-thinking, innovative approach to marketing, always looking for new ways to engage customers, enhance brand loyalty, and create meaningful experiences. Foster a learning culture within the marketing team, encouraging ongoing skill development and knowledge sharing. Analysis & Reporting: Regularly analyse marketing performance data and generate insights to optimize strategies and achieve better results. Provide regular reports on marketing performance, including ROI, campaign effectiveness, customer acquisition, and retention metrics. Use data to identify areas for improvement and propose actionable recommendations. Leadership & Team Management: Lead and mentor the marketing team, ensuring they are motivated, skilled, and aligned with company goals. Oversee the recruitment, training, and development of marketing staff to ensure they have the necessary skills and knowledge. Foster a collaborative, high-performance culture within the marketing department. Job Type: Full-time Pay: ₹40,000.00 - ₹450,000.00 per month Benefits: Provident Fund Schedule: Day shift Morning shift Supplemental Pay: Overtime pay Performance bonus Work Location: In person
Company Description Craftroots is a unique platform that showcases the best craftsmanship from Gujarat, initiated by Gramshree. Our mission is to revive, preserve, and share the craft traditions of Gujarat with the world, empowering artisans by connecting them to our resources, tools, and network of partner members. We meet Fair Trade Certification and Craft Mark Certification Standards. At Craftroots, we collaborate with artisans, NGOs, SHGs, cooperatives, businesses, educational institutions, and individual experts to promote over a dozen craft forms. Role Description This is a full-time on-site role for a Search Engine Optimization (SEO) Specialist located in Ahmedabad. The SEO Specialist will be responsible for conducting keyword research, performing SEO audits, building and managing links, analyzing web analytics, and optimizing on-page SEO. The role involves daily tasks such as monitoring website performance, implementing SEO strategies, and collaborating with the content team to ensure SEO best practices are met. Qualifications Proficiency in Keyword Research and On-Page SEO Experience in conducting SEO Audits and Link Building Familiarity with Web Analytics tools Excellent analytical and problem-solving skills Strong communication and collaboration skills Ability to work independently and manage multiple tasks Experience in the craft or e-commerce industry is a plus Bachelor's degree in Marketing, Business, IT, or related field
Edit raw footage into polished videos for marketing, social media, events, or internal use. Add music, sound effects, graphics, and visual effects. Collaborate with the content, design, and marketing teams to meet project goals. Ensure logical sequencing and smooth transitions. Optimize videos for different platforms (YouTube, Instagram, etc.). Stay updated with video trends and editing tools. Proficiency in Adobe Premiere Pro, After Effects, Final Cut Pro, or similar tools. Strong sense of visual storytelling and timing. Attention to detail and ability to meet deadlines. Basic knowledge of color correction and sound design is a plus. Job Type: Full-time Pay: ₹20,000.00 - ₹25,000.00 per month Experience: Video editing: 1 year (Preferred) Work Location: In person
Job Title: E-commerce Product Photographer & Editor Job Summary: We are seeking a creative and detail-oriented E-commerce Product Photographer & Editor to handle product shoots, image editing, and visual presentation for our online platforms. The role involves managing studio lighting setups, ensuring color accuracy, and delivering high-quality images that enhance brand appeal. Key Responsibilities: Plan and execute professional product photography sessions. Set up and adjust studio lighting for different product types (reflective, fabric, jewelry, etc.). Edit and retouch product images for e-commerce platforms (Amazon, Flipkart, Shopify, etc.). Maintain consistency in image tone, background, and quality. Collaborate with the marketing team for brand-specific visual standards. Manage photography equipment and digital assets. Stay updated with new product photography techniques and trends. Requirements: Experience in product photography and photo editing. Proficiency in Adobe Photoshop, Lightroom, or similar tools . Attention to detail, creativity, and understanding of online visual standards. Diploma or certification in Photography / Visual Communication preferred. Studio Light Setup Knowledge (Required): Understanding of 3-point lighting system : Key Light: Main source of light (softbox or LED). Fill Light: Reduces shadows from key light. Back Light: Adds depth and separates product from background. Ability to use softboxes, reflectors, and diffusers effectively. Knowledge of light temperature (5500K daylight), shadow control, and reflective surface handling. Experience setting up seamless white or creative backgrounds. Preferred Skills: Product video or short reel shooting. Creative lifestyle product photography. Color correction and background removal expertise. Reporting To: Marketing Manager / E-commerce Head Job Types: Full-time, Permanent Pay: ₹25,000.00 - ₹35,000.00 per month Benefits: Provident Fund Experience: Photo editing: 1 year (Preferred) Work Location: In person
Job Title: E-commerce Product Photographer & Editor Job Summary: We are seeking a creative and detail-oriented E-commerce Product Photographer & Editor to handle product shoots, image editing, and visual presentation for our online platforms. The role involves managing studio lighting setups, ensuring color accuracy, and delivering high-quality images that enhance brand appeal. Key Responsibilities: Plan and execute professional product photography sessions. Set up and adjust studio lighting for different product types (reflective, fabric, jewelry, etc.). Edit and retouch product images for e-commerce platforms (Amazon, Flipkart, Shopify, etc.). Maintain consistency in image tone, background, and quality. Collaborate with the marketing team for brand-specific visual standards. Manage photography equipment and digital assets. Stay updated with new product photography techniques and trends. Requirements: Experience in product photography and photo editing. Proficiency in Adobe Photoshop, Lightroom, or similar tools . Attention to detail, creativity, and understanding of online visual standards. Diploma or certification in Photography / Visual Communication preferred. Studio Light Setup Knowledge (Required): Understanding of 3-point lighting system : Key Light: Main source of light (softbox or LED). Fill Light: Reduces shadows from key light. Back Light: Adds depth and separates product from background. Ability to use softboxes, reflectors, and diffusers effectively. Knowledge of light temperature (5500K daylight), shadow control, and reflective surface handling. Experience setting up seamless white or creative backgrounds. Preferred Skills: Product video or short reel shooting. Creative lifestyle product photography. Color correction and background removal expertise. Reporting To: Marketing Manager / E-commerce Head Job Types: Full-time, Permanent Pay: ₹25,000.00 - ₹35,000.00 per month Benefits: Provident Fund Experience: Photo editing: 1 year (Preferred) Work Location: In person
Edit raw footage into polished videos for marketing, social media, events, or internal use. Add music, sound effects, graphics, and visual effects. Collaborate with the content, design, and marketing teams to meet project goals. Ensure logical sequencing and smooth transitions. Optimize videos for different platforms (YouTube, Instagram, etc.). Stay updated with video trends and editing tools. Proficiency in Adobe Premiere Pro, After Effects, Final Cut Pro, or similar tools. Strong sense of visual storytelling and timing. Attention to detail and ability to meet deadlines. Basic knowledge of color correction and sound design is a plus. Job Type: Full-time Pay: ₹20,000.00 - ₹25,000.00 per month Experience: Video editing: 1 year (Preferred) Work Location: In person
About us Craftroots, an initiative by Gramshree, connects traditional artisans globally, supporting 75+ craft forms and engaging 35,000+ artisans in two decades. We revive ancient crafts, preserving a 5000-year-old tradition through hard work. Craftroots aim to create an encouraging crafts ecosystem, adding value to artisans’ progress. Job Title: Product and Social Media Content Writer (Fashion & Handicrafts) Location: [Location/Remote] Job Type: [Full-time/Part-time/Contract] Department: Marketing/Content Team Job Overview: We’re looking for a creative Product and Social Media Content Writer with a passion for fashion and handicrafts to join our team. You’ll write engaging product descriptions and craft social media content that promotes our unique products, drives engagement, and builds brand awareness. Key Responsibilities: Product Content Creation: Write compelling, SEO-friendly descriptions for fashion (clothing, accessories) and handicraft (artisan goods, decor) products. Social Media Content: Develop daily posts for Instagram, Facebook, Pinterest, and TikTok that highlight product features, craftsmanship, and brand values. Collaboration: Work with product teams to capture the essence of each item and highlight its cultural, sustainable, or artisanal value. SEO & Engagement: Optimize content for search engines and track performance metrics to refine strategies. Brand Voice: Maintain a consistent brand voice that resonates with our target audience, emphasizing quality, creativity, and storytelling. Skills and Qualifications: Experience in eCommerce content writing for fashion and handicrafts . Strong knowledge of social media platforms and community engagement. Proficiency in SEO and content optimization . Excellent writing, editing, and communication skills. Familiarity with design tools like Canva and Adobe Photoshop is a plus. Interested candidate can share their profile to [email protected] or call at +91-9875186292 Website www.craftroot.com Job Types: Full-time, Permanent Pay: ₹20,000.00 - ₹30,000.00 per month Work Location: In person
About us Craftroots, an initiative by Gramshree, connects traditional artisans globally, supporting 75+ craft forms and engaging 35,000+ artisans in two decades. We revive ancient crafts, preserving a 5000-year-old tradition through hard work. Craftroots aim to create an encouraging crafts ecosystem, adding value to artisans’ progress. Job Title: Product and Social Media Content Writer (Fashion & Handicrafts) Location: [Location/Remote] Job Type: [Full-time/Part-time/Contract] Department: Marketing/Content Team Job Overview: We’re looking for a creative Product and Social Media Content Writer with a passion for fashion and handicrafts to join our team. You’ll write engaging product descriptions and craft social media content that promotes our unique products, drives engagement, and builds brand awareness. Key Responsibilities: Product Content Creation: Write compelling, SEO-friendly descriptions for fashion (clothing, accessories) and handicraft (artisan goods, decor) products. Social Media Content: Develop daily posts for Instagram, Facebook, Pinterest, and TikTok that highlight product features, craftsmanship, and brand values. Collaboration: Work with product teams to capture the essence of each item and highlight its cultural, sustainable, or artisanal value. SEO & Engagement: Optimize content for search engines and track performance metrics to refine strategies. Brand Voice: Maintain a consistent brand voice that resonates with our target audience, emphasizing quality, creativity, and storytelling. Skills and Qualifications: Experience in eCommerce content writing for fashion and handicrafts . Strong knowledge of social media platforms and community engagement. Proficiency in SEO and content optimization . Excellent writing, editing, and communication skills. Familiarity with design tools like Canva and Adobe Photoshop is a plus. Interested candidate can share their profile to hr@craftroots.com or call at +91-9875186292 Website www.craftroot.com Job Types: Full-time, Permanent Pay: ₹20,000.00 - ₹30,000.00 per month Work Location: In person