Marketing Manager

Marketing Manager Education Requirements Come from a variety of academic backgrounds, including marketing, communication, business and other fields Bachelor’s degree Some companies require their marketing managers to have a master’s degree 7 years of experience Marketing Manager Essential Skills Intimate understanding of traditional and emerging marketing channels Excellent communication skills Ability to think creatively and innovatively Budget-management skills and proficiency Professional judgment and discretion that comes from years of experience in the field Analytical skills to forecast and identify trends and challenges Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc. Marketing Manager Roles & Responsibilities Oversee all marketing campaigns for their company or department Implement strategy Promote a business, product, or service Ensure the company is communicating the right messaging to attract prospective customers and retain existing ones Represent the marketing team to cross-functional groups including product management, sales, or customer support Updating senior leadership on the progress of marketing activities and reporting on the results of campaigns Marketing Manager Day-to-Day DutiesManage and coordinate marketing and creative staff Lead market research efforts to uncover the viability of current and existing products/services Collaborate with media organizations and advertising agencies Brainstorm ideas for new campaigns Coordinate with the sales team and other departments to produce effective strategies Monitor current campaigns, ensuring their staff meets deadlines and complete necessary tasks Analyze data to evaluate the success of their marketing efforts and come up with new ideas to improve brand marketing and exposure