Marketing Manager

We are seeking a dynamic and highly motivated Marketing Manager to oversee and execute the marketing strategy across our portfolio of businesses, which include an exhibit house, swag/promotional products business, USA pavilion agency, and a website development company. This individual will take ownership of brand awareness, lead generation, and digital presence, ensuring alignment across multiple industries and audiences.

The ideal candidate will be hands-on with marketing execution, strong in social media strategy, and skilled at managing creative and promotional campaigns to drive measurable business growth.

Key Responsibilities

Strategic Marketing

• Develop and execute integrated marketing strategies for each business line.

• Coordinate campaigns that align with both B2B and B2C audiences.

• Manage marketing budgets and track ROI across channels.

Social Media & Digital Presence

• Lead social media strategy and content creation across multiple platforms (LinkedIn, Instagram, Facebook, X/Twitter, TikTok, etc.).

• Drive engagement, followers, and conversions through organic and paid campaigns.

• Oversee SEO initiatives, optimize websites for higher Google rankings, and ensure consistent web presence.

Creative & Asset Development

• Supervise and collaborate with an in-house graphic designer to produce high-quality marketing assets, including flyers, brochures, pitch decks, and trade show materials.

• Lead the creation of promotional assets, digital ads, and email campaigns.

• Ensure brand guidelines are followed across all businesses.

Campaign Management

• Plan, execute, and measure multi-channel marketing campaigns (social, digital ads, email, events, PR).

• Manage Google Ads, LinkedIn Ads, and other paid platforms to drive targeted results.

• Provide regular reports on campaign performance and insights.

Team & Vendor Oversight

• Supervise graphic designer and coordinate external vendors, agencies, or freelancers when needed.

• Collaborate with sales teams to align marketing with business development goals.

• Support website development team with content strategy and SEO best practices.

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Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.

• 5+ years of marketing experience, ideally across multiple industries.

• Proven track record of social media growth, SEO, and paid advertising management.

• Strong project management and organizational skills with the ability to juggle multiple brands.

• Excellent communication and copywriting skills.

• Proficiency in marketing tools such as Google Ads, Google Analytics, Meta Ads Manager, Canva/Adobe Suite, HubSpot/Mailchimp (or similar CRM/email tools).

• Leadership experience managing creatives or contractors.

Desired Attributes

• Entrepreneurial and resourceful mindset.

• Strong balance of creative and analytical skills.

• Ability to thrive in a fast-paced, multi-brand environment.

• Passion for branding, digital trends, and measurable results.

Benefits

• Competitive salary (DOE)

• Performance-based bonuses

• Opportunity to work across diverse industries and creative projects

• Flexible work arrangements