Company Description
Zero40 Brewing, Brick & Branch
Role Description
This is a full-time on-site role for a Marketing Manager at our Bar & Microbrewery located in Hyderabad. The Marketing Manager will be responsible for developing and implementing marketing strategies, managing social media accounts, creating promotional materials, organizing events, and conducting market research. Additional responsibilities include collaborating with the management team to enhance brand awareness and attract new customers, analyzing marketing campaign performance, and overseeing the marketing budget.
Key Responsibilities:
Market Strategy Development:
- Develop and implement comprehensive marketing strategies for the microbrewery and cocktail bar, ensuring alignment with business goals.
- Design and execute targeted campaigns to increase brand awareness, foot traffic, and customer engagement for both the microbrewery and cocktail bar.
Revenue Growth & Profitability:
- Focus on driving revenue through customer acquisition, repeat business, and upselling opportunities.
- Monitor and analyze sales data to develop actionable insights and optimize marketing efforts, ensuring that revenue targets are met.
- Collaborate with the management team to create promotions, pricing strategies, and seasonal offerings that attract new customers and retain loyal ones.
Brand Positioning & Reputation Management:
- Develop a strong, distinctive brand identity for the microbrewery, cocktail bar, and the related experiences
- Manage and enhance the reputation of the brand through customer service excellence, social media engagement, and consistent messaging.
- Monitor customer reviews, social media, and press coverage to ensure the brand is being accurately represented.
Coordination with Swiggy / Zomato / Easy Diner:
- Lead cross-functional marketing efforts for Swing Easy Mart or Easy Diner, ensuring cohesive marketing strategies between the brewery, cocktail bar, and these establishments.
- Work closely with the operations team of Swing Easy Mart/Easy Diner to coordinate promotions, collaborations, and joint events that drive foot traffic to all venues.
- Ensure that all marketing campaigns across locations are aligned and support the overall brand vision.
Events & Experiences Management:
- Plan and execute engaging events and unique experiences for the microbrewery and cocktail bar, such as tasting events, launch parties, live music nights, and themed events.
- Partner with local influencers, musicians, and artists to create buzz and attract a diverse crowd to both the bar and brewery.
- Oversee event marketing, ensuring all promotional materials are created, distributed, and aligned with brand guidelines.
Digital & Social Media Marketing:
- Lead digital marketing efforts, including managing the website, social media accounts, email campaigns, and online advertising (Google Ads, Facebook, Instagram, etc.).
- Create content (photos, videos, blogs) that showcases the microbrewery’s unique offerings, cocktail creations, and upcoming events.
- Analyze online engagement metrics to continuously improve digital strategies and increase customer interaction.
Collaboration with Sales and Operations Teams:
- Work closely with the sales and operations teams to gather insights on customer preferences and sales trends.
- Ensure that marketing activities are aligned with operational capabilities and inventory levels (e.g., ensuring promotions match available stock).
- Help to identify and implement up-selling and cross-selling opportunities for both the microbrewery and cocktail bar.
Partnerships & Sponsorships:
- Establish and maintain relationships with local businesses, distributors, influencers, and event organizers to secure partnerships, sponsorships, and collaborations.
- Negotiate and manage sponsorship deals for events, promotional activities, or product launches.
Marketing Budget & ROI Tracking:
- Manage the marketing budget, ensuring the efficient allocation of funds across all marketing activities.
- Track the ROI of all marketing initiatives, ensuring that resources are being used effectively and delivering a measurable impact on sales and brand awareness.
Customer Feedback & Market Research:
- Regularly conduct market research and customer surveys to understand customer preferences, competitors' activities, and industry trends.
- Implement customer feedback systems to ensure continuous improvement in customer experience and service offerings.
Team Leadership and Training:
- Lead and manage a team of marketing professionals and interns, providing guidance, mentorship, and training where needed.
- Foster a collaborative and creative work environment that promotes innovation in marketing strategies.
Reporting & Analytics:
- Prepare regular reports on marketing performance, including sales trends, foot traffic, customer engagement, and event success.
- Use data to optimize marketing tactics and demonstrate the effectiveness of marketing activities to senior management.
Key Goals:
- Achieve consistent revenue growth for the microbrewery, cocktail bar, and associated businesses.
- Increase brand awareness and customer loyalty through effective marketing strategies.
- Drive a steady flow of customers through creative promotions, partnerships, and events.
- Ensure that all marketing campaigns are aligned with the company’s long-term vision and revenue goals.
Additional Skills & Qualifications:
- Proven experience in the hospitality, brewery, or bar marketing sector.
- Strong understanding of social media marketing, digital advertising, and customer engagement techniques.
- Excellent communication, leadership, and project management skills.
- Experience in organizing and managing events and promotional activities.
- Ability to analyze data and make decisions based on insights.
- Knowledge of trends in the hospitality, food & beverage, and microbrewery industries.
