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Marketing Manager ATL/BTL/TTL - FMCG company in Surat

5 - 10 years

7 - 9 Lacs

Indore, Ahmedabad, Surat

Posted:1 day ago| Platform: Naukri logo

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Skills Required

trade Atl Btl Product Launch Marketing Strategy Decision Making Marketing Initiatives Problem Solving Sales Strategy Marketing Campaigns Strategic Planning Ttl Leadership Skills Team Building Marketing Management Brand Awareness Sales Planning Marketing Planning

Work Mode

Work from Office

Job Type

Full Time

Job Description

Designation- Marketing Manager Job location - Surat Roles & Responsibilities: Plan Marketing and Promotional activities of FMCG products. Plan marketing budgets and yearly calendar Managing, analyzing and reporting on market data, establishing requirements and formulating activities. Translate brand strategies into brand plans, brand positioning and go-to-market strategies. Plan a Consumer Engagement Strategy for Retail outlets, MT and Franchise store. Plan for product launches at Retail outlets, MT and Franchise store, plan ATL, BTL activity for the same. Plan for product specific promotional activities campaigns ,Cross promotions, seasonal product promotions at retail outlets Will represent the company and work with Branding Strategy Consultants, Brand Development, Creative Agencies, Retail Marketing and Merchandising Agencies. Build brand awareness by participation in local exhibitions and events, press, cable TV, newspapers and other outdoor media such as hoardings, bus/Auto, bus/train stations etc Monitor product distribution, availability and consumer reactions. Analyze and monitor competitor and consumer activity to identify opportunities for growth. Understand Market demands and suggest product mix. Work closely with sales team for execution and tracking Be in the market for effective plan implementation to drive growth

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