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Job Title: Marketing Manager Location: Delhi Experience: 3+ years in marketing (fashion industry preferred) Job Type: Full-time Start Date: Immediate About Us: We are a bootstrap startup clothing brand based in Delhi, fueled by a passion for creating bold, trend-driven fashion with limited resources. As a lean, ambitious team, we’re building our brand from scratch and need a dynamic Marketing Manager to take full ownership of our marketing efforts and help us carve out a space in the competitive fashion market. Job Description: As our sole Marketing Manager, you will be the mastermind behind our brand’s marketing strategy and execution. This hands-on role requires you to wear multiple hats, managing everything from campaign creation to performance tracking in a fast-paced, resource-constrained startup environment. You’ll collaborate with our design and operations teams but will have the autonomy to shape our brand’s identity and growth. We’re looking for someone who thrives on independence, creativity, and getting results with minimal resources. Key Responsibilities: Develop and execute innovative, cost-effective marketing strategies to boost brand visibility and drive sales. Take full ownership of our digital presence, creating and managing engaging content across social media platforms and other channels. Collaborate with designers to craft marketing materials that align with our brand’s vision and seasonal collections. Wear multiple hats, handling tasks like content creation, campaign management, market research, and analytics with a lean approach. Analyze market trends, customer insights, and competitor activities to inform and optimize marketing strategies. Track and report on campaign performance, using data to refine efforts and maximize impact on a tight budget. Stay updated on marketing trends, digital tools, and fashion industry shifts to keep our brand ahead of the curve. Requirements : 3+ years of experience in marketing, with a preference for experience in the fashion or lifestyle industry. Proven expertise in digital marketing, including social media management, content creation, and budget-conscious campaign execution. Ability to work independently, take complete ownership of marketing outcomes, and juggle multiple responsibilities in a startup setting. Creative, resourceful, and adaptable, with a passion for problem-solving and a “make it work” attitude. Strong communication skills and the ability to collaborate effectively with a small, cross-functional team. Must be based in Delhi or able to relocate immediately. Compensation : We offer competitive compensation based on experience, aligned with market standards, reflecting our commitment to rewarding the dedication and versatility of our small team. Company Culture: As a bootstrap startup, we’re a close-knit, scrappy team driven by creativity, hustle, and a shared goal to disrupt the fashion industry. You’ll have the freedom to experiment, take bold risks, and make a tangible impact. We value resourcefulness and offer flexible working hours to support your work-life balance in our dynamic, fast-moving environment. How to Apply: If you’re ready to take full charge of marketing for a bootstrap clothing startup and excel at wearing multiple hats, send your resume and cover letter to info@anikrriti.com Note: This is an urgent requirement, and we need a proactive candidate who can join our Delhi team immediately and hit the ground running. Show more Show less
